Actor, racing driver and TAG Heuer ambassador Patrick Dempsey presented a unique and beautiful gift to Jack Heuer, President Emeritus of the Swiss watch brand at Baselworld today.
In “To Jack,” Patrick composes this rare thing, a “visual poem” for Jack Heuer. While he also has a role in the short, this is also the first time Patrick has stood behind the camera to direct this very special film project.
In the film, we see Patrick driving a red MGA, not unlike the first car Jack Heuer gave to him after his own father was the first in his family after college – which inspired his personal passion for racing of love.
On Patrick’s wrist: Autavia 55th Anniversary Special.
“To Jack” premieres today at BaselWorld as TAG Heuer unveils the 55th Anniversary Special Edition Autavia, a reedition of the legendary Autavia, the legendary driver’s chronograph beloved of collectors from the Sixties designed by Jack Heuer in 1962.
In To Jack, a love of driving, time, past and present come together in the magic of filmmaking and storytelling. The photographer of Patrick Dempsey is Janusz Kaminski, two-time Oscar and Cannes Film Festival winner, whose works include “The Diving Bell and the Butterfly”, “Sinde” Le’s List” and “Saving Private Ryan”. The music, composed by Grammy-nominated jazz musician Christian Scott Atunde Adjuah, gives the film a reflective vibe and a timeless feel.
Patrick Dempsey said: “I thank TAG Heuer for giving me Carte Blanche on a project that was very dear to me. What began as an inkling of an idea unfolded naturally by itself as a message to Jack that couldn’t have been delivered any other way. I had the privilege to work with the best and we’re all extremely proud of the result.”
Jack Heuer: “I can’t tell you how touched I was when I saw the movie. Not just because it felt like it was me behind the wheel, but because it so marvelously goes backward and forward in time. It truly also captures what drives me and what drives TAG Heuer. Also, I’ve always been particularly proud of the Autavia. Thank you, Patrick, for this wonderful gift.”
Movie title: To Jack
Duration: 2’
Director: Patrick Dempsey
Director of photography: Janusz Kaminski
Soundtrack by: Christian Scott
The two-minute film will be broadcast exclusively on TAG Heuer social media platforms.
Edits will also be available for advertising in other media. Not downloadable.