Switzerland, La Chaux-de-Fonds, 27th of August 2018: Today, TAG Heuer is honored to welcome actor and brand ambassador Chris Hemsworth to its La Chaux-de-Fonds Manufacture for the first time.
The Australian, who has a keen interest in watches, is keen to visit the production process of TAG Heuer watches and has been wearing them since the partnership began about three years ago. He is currently filming his next film in Europe and took the opportunity to take a few days off to Switzerland to rest in the beautiful mountains of Neuchâtel.
The friendship between the Australian actor and the Swiss watchmaker has only deepened since TAG Heuer’s 2013 racing film Rush, Chris Hemsworth Chris Hemsworth as Formula One driver James Hunt. His international presence, professionalism and authenticity make Chris the perfect embodiment of the “don’t break down under pressure” motto.
Therefore, TAG Heuer is honored to welcome him to its watchmaking factory. He was greeted by Jean-Claude Biver, CEO of TAG Heuer and President of the LVMH Watch Group. He gained exclusive insight into the manufacturing plant and its beautiful museum. Chris Hemsworth, who came with his wife Elsa Pataky, showed great interest in watch technology and the craftsmanship of watchmakers. The joy shared by all employees.