Formula-E-driver-Jean-Eric-Vergne-as-new-brand-ambassador-of-TAG-Heuer cover
Formula-E-driver-Jean-Eric-Vergne-as-new-brand-ambassador-of-TAG-Heuer cover | Foto: Formula-E-driver-Jean-Eric-Vergne-as-new-brand-ambassador-of-TAG-Heuer cover

TAG Heuer announces Formula E driver Jean-Eric Vergne as its new brand ambassador

Por: Karen Limón

7, December, 2021 en Watch Ambassador

La Chaux de Fonds, March 7th: TAG Heuer underlines its commitment to motorsport and its passion for cutting-edge technology with its new partnership with Formula E. In addition to being the official timekeeper for the exciting and innovative racing competition, the brand welcomes one of the most talented drivers in the championship: Jean-Eric Vergne to his league of brand ambassadors.

Jean-Éric Vergne is a French racing driver who has been racing since the inception of the ABB FIA Formula E Championship in 2014. He became Formula E champion in the 2017-2018 season and will fight for the defending title.

TAG Heuer is a founding partner of Formula E and has been the official timekeeper since the sport began in 2014. The “E” in Formula E stands for electricity, energy, environment, engineering and entertainment. Blending technology, sport, science, design and music, Formula E gives you a glimpse into the exciting future of motorsport and beyond. No exhaust, no gasoline, no burnt rubber smell: the air is clean and pure, but the competition is fierce. When innovation and excitement meet, the possibilities are endless.

Jean-Eric Vergne Formula E driver and TAG Heuer brand ambassador
Jean-Eric Vergne Formula E driver and TAG Heuer brand ambassador

All the thrills, speed and excitement of racing come together to form the perfect illustration of TAG Heuer’s #DontCrackUnderPressure motto.

Minna Philipson, VP Brand & Communication TAG Heuer, said: “We are very excited to welcome Jean- Éric Vergne to the TAG Heuer family. From our beginning in 1860, TAG Heuer has always been a key player in motor racing, with breakthrough timekeeping innovations and visionary collaborations with some of the most legendary drivers. Today, we write a new chapter of this history with the very talented Jean-Eric Vergne, embodying our #DontCrackUnderPressure spirit and avant-garde values”.

Jean-Eric Vergne also added: “It’s an honor and a joy to be part of the TAG Heuer family, and to represent the values this Maison stands for. I’ve known TAG Heuer for a long time, and have always been attracted to their involvement in motor racing, their performances, their strong ambition to do things their own way. As a driver, I’m also challenging myself every day, and understand more than anyone else I believe the #dontcrackunderpressure!”

Jean-Eric Vergne new TAG Heuer brand ambassador
Jean-Eric Vergne new TAG Heuer brand ambassador

About TAG Heuer

In 1860, at the age of 20, Edouard Heuer founded his watchmaker’s workshop in the Jura Mountains of Switzerland. Creating the Mikrograph in 1916, sponsoring Formula 1 teams in the 1970s or launching the first luxury connected watch in 2015 are just a few examples of the major technical innovations, ultimate accuracy and passion for disruptive design that define our unique spirit. Headquartered in La Chaux-de-Fonds, TAG Heuer operates in four production sites – mastering the whole watchmaking process – and is represented on all continents through 4,500 points of sale, including 170 TAG Heuer boutiques that are now directly available on in selected countries. TAG Heuer timepieces are designed for those who love challenges. Our influence is enhanced by our unique communication based on three pillars: sport, lifestyle and heritage, embodying our legacy and DNA. Our partnerships and ambassadors illustrate our open-minded and open-door culture, with the most prestigious and avant-garde names teaming up with TAG Heuer: the Red Bull Racing Formula One team, the Formula 1 Monaco Grand Prix, the Formula E championship, the biggest football leagues in Europe, the Americas and Asia, Manchester United, trendsetter Cara Delevingne, and actors Chris Hemsworth and Patrick Dempsey.

#DontCrackUnderPressure is much more than just a claim – it’s a state of mind. Find out more at

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