July 15, 2018 (Brooklyn, NY) –TAG Heuer travels through time at the FIA Formula E Championship in New York City this weekend with American actor and TAG Heuer brand ambassador Patrick Dempsey. Dempsey challenged his #DontCrackUnderPressue mentality by testing a Formula E car on the track this afternoon.
TAG Heuer is an active official founding partner of the FIA Formula E Championship and has supported the series since its inception in 2014. Today, TAG Heuer is proud to be the “Official Timing Sponsor of the FIA Formula E”, the “Champion” and the “Champion Official Timing” of the “Official Watch and Chronograph” series.
Patrick Dempsey proves he’s under pressure as thousands of fans watch from the stands The ability to not yield.
“I loved having the opportunity to drive a Formula E car”, said Dempsey. “The fully electric road cars are very different from the cars I have raced in the past; however, they offer the same sense of thrill and adrenaline rush. While I no longer compete, racing will always hold a special place in my heart and I am so thankful to TAG Heuer for giving me this incredible experience.”
The FIA Formula E Championship is the first open-wheel race sanctioned by the FIA and takes place in five New York City boroughs. The route includes 13 turns and meanders at Pier 11 and the Brooklyn Cruise Terminal. The FIA Formula E Championship consists of 10 teams and 20 drivers and will host world-class events in ten cities on five continents over a seven-month championship season.
Before hitting the track, Dempsey travels back in time to visit the TAG Heuer Museum in Motion pop-up exhibit at the new TAG Heuer flagship boutique on Fifth Avenue. This carefully curated traveling exhibition showcases historical timepieces from the brand’s museum in La Chaux-de-Fonds.
Selected pieces are a special tribute to TAG Heuer’s long history in motorsport. Key timepieces include the original 1965 Carrera for riders and sports enthusiasts, and the 1970 Calibre 12 Carrera with a rice bead bracelet. Other notable works include 1968, 1970 and 1974 Autavia models, 1968 Camaro, 1970 and 1975 Monaco, 1974 calculator. The special edition includes a 1972 Montreal, which pays homage to Montreal’s Formula 1 circuit.
TAG Heuer’s iconic motorsport history and the brand’s partnership with Formula E ensure that TAG Heuer will continue to be a driving force in motorsport in the future. TAG Heuer’s sponsorship of the FIA Formula E Championship demonstrates the brand’s rebellious spirit and TAG Heuer’s commitment to the avant-garde. The brand also serves as the Official Timekeeper, Official Watch and Team Performance Partner of Aston Martin Red Bull Racing, Official Timekeeper of the FIA World Touring Car Championship and Official Series Sponsor of the FIM Endurance World Championship, including many other racing championships.
About TAG HEUER
In 1860, at the age of 20, Edouard HEUER founded his watchmaker’s workshop in the Jura Mountains of Switzerland. Creating the Mikrograph in 1916, sponsoring F1 teams in the 70s or launching the first luxury connected watch in 2015 are just some examples of the major technical innovations, ultimate accuracy and passion for disruptive design that define our unique spirit. Headquartered in La Chaux-de-Fonds, TAG Heuer operates in 4 production sites, mastering the whole watchmaking process, and is active on all continents through 4500 points of sale, including 170 TAG Heuer boutiques, now directly on www.tagheuer.com in a selection of markets. TAG Heuer timepieces are designed for those who love challenges. Our influence is enriched by our unique communication strategy based on three pillars, Sport, Lifestyle and Heritage. Broad and disruptive, it embodies our legacy and DNA. Partnerships and ambassadors illustrate our open-minded and open-doors culture. The most prestigious and avant-garde names team up with TAG Heuer: RedBull Racing Formula 1 team, Monaco F1 Grand Prix, Formula E Championship, the biggest football leagues around the planet in Europe, Americas and Asia…- Manchester United; Trendsetters like it-girl Bella Hadid, the American star quarterback Tom Brady, Hollywood actors like Chris Hemsworth or Patrick Dempsey; and the first appointed Art Provocateur by a brand, Alec Monopoly!
#DontCrackUnderPressure is more than a claim – it is a mindset. More information on wwww.tagheuer.com