“Nicky is driven by a talent that has made him into a global star, with his hits getting the whole world dancing. A positive energy leading to success, a value shared by Hublot. And we will certainly commemorate this Football World Cup by celebrating with his music! At Hublot, it’s party time.” Ricardo Guadalupe, CEO of Hublot A long-term friend of the House of Hublot—in particular, we saw him last year during the festivities organised by the watchmaking brand at the Hublot Loves Art in Miami event—Nicky Jam is now becoming its ambassador.
Born in the United States to a Puerto Rican father and a Dominican mother, the Latino singer, real name Nick Rivera Carminero, is a never-ending collector of hits. In 2015, his song “El Perdon” was a huge success, crossing the borders of Latin America with ease, impressing in Europe, topping the charts in Switzerland, Spain, Italy, the Netherlands and France, placing him in the 2015 Winning a Latin Grammy at the awards ceremony. This year he’s back, thanks to the single “X (Equis),” which has already become a summer hit with its catchy tune, and its video has been very close to a billion views on YouTube.
“It’s an immense privilege for me, as a real watch enthusiast, to become the ambassador for a Swiss watchmaking brand like Hublot. In Latin America, Hublot is an absolute reference thanks to the technical quality and incomparable aesthetics of its watches. After having been its friend, I am now becoming its ambassador.” – Nicky Jam, Hublot Ambassador Nicky Jam is also part of the Hublot Loves Football movement as he is the author of the official song “Live it Up” for the 2018 World Cup in Russia. A song he sang with American star Will Smith and Kosovar singer Era Istrefi. By supporting Nicky Jam’s talent, Hublot is once again a trendsetter. Nicky Jam becomes the brand’s first ambassador to represent the Latin American music industry. Hublot loves music!
