Lady Gaga photo wearing a Tudor watch cover
Lady Gaga photo wearing a Tudor watch cover | Foto: Lady Gaga photo wearing a Tudor watch cover

Lady GaGa the daring icon and Tudor’s campaign ambassador

Por: Karen Limón

7, December, 2021 en Watch Ambassador

Reinventing Pop Culture

Stunning voice, fashion icon, award-winning actress, political activist and philanthropist – Lady Gaga isn’t just that, it’s more than that. With her unique style and charisma, Gaga has delighted millions of fans and the fashion world with her dramatic artistry.

An Academy Award nominee and winner of six Grammys, two Golden Globes, and two MTV Awards, Lady Gaga has garnered a level of fame and respect that few entertainers have. She has sold 150 million singles and more than 30 million albums, and is the only female artist in the second decade of the 2000s to have five U.S. No. 1 albums. This incredible achievement is the result of her unique recipe for success: talent, hard work, bold decisions and an infinite gratitude to her fans, whom she calls “little monsters.”

When you’re trying to imagine a brave man in today’s pop culture, it’s hard to find someone who fits the description better than Lady Gaga. Behind the sparkle and glamour, her provocative style and her political rhetoric, she is an exceptional artist. As a singer, composer, performer and dancer, she presents herself in unique ways, creating revolutionary images to captivate audiences. She writes the lyrics herself, plays the guitar, plays the piano, dances, and sticks to her own unconventional ways that inspire awe, raise awareness, and demand attention.

Lady Gaga wearing a Tudor watch
Lady Gaga wearing a Tudor watch

Daring in Vegas

Lady Gaga’s latest venture is a two-year residency at the Park Theater in Las Vegas. Not content with one regular show, Gaga has developed two contrasting events that will coexist on the two nights. The first is a one-of-a-kind stage for her pop songs, performed through a multi-art extravaganza including live music, theatre and epic visual effects, titled Lady Gaga Enigma. The second show was more intimate with a stripped-down version of their song. Called Jazz and Piano, these simple shows give viewers the chance to see their hits in two completely different contexts and interpretations; all within 24 hours!

A Committed Activist

Lady Gaga isn’t just about entertainment and show business; it also deals with important political and social issues. A staunch activist, her message took many forms, often running against the political tide, but always without fear. Raising awareness and raising funds for Haiti in 2010 and Japan in 2011 were important achievements. She is an advocate for the rights of the LGBT community and certainly does not doubt her religious beliefs.

Her foundation, Born This Way, works to advance the well-being of young people and empower them to create a kinder, braver world. By leveraging rigorous academic research and authentic, meaningful partnerships, it provides them with tolerant communities, improved mental health resources, and a more positive environment—both online and offline.

Lady Gaga wearing a green outfit and a TUDOR watch
Lady Gaga wearing a green outfit and a TUDOR watch

Timeless Style

Lady Gaga is a global fashion icon – she cares about what she wears. She turned celebrity into a comprehensive art form. She understands that every outfit carries a powerful message and can be an art show in itself, and that every accessory is key to the look. To maintain this bold attention to detail, Lady Gaga might wear three or four watches on one wrist, as she did on the cover of ELLE USA last fall. If she wears (only) one watch, she might choose Tudor’s most famous historical design, the Black Bay 32 or the Clair de Rose, a sophisticated women’s watch that is both timeless and elegant.

TUDOR Geneve watch and Chronometer
TUDOR Geneve watch and Chronometer

TUDOR is #BornToDare

Tudor’s signature is #BornToDare. It reflects both the history of the brand and what it stands for today. It recounts the adventures of most anonymous individuals who have achieved extraordinary success on land, on ice, in the air or underwater, wearing a Tudor watch on their wrist. It also refers to the vision of Tudor founder Hans Wilsdorf, who made Tudor watches that could withstand the most extreme conditions and were designed for the most daring lifestyles. In the end, it is a testament to Tudor’s pioneering watchmaking method that made Tudor what it is today. At the forefront of the watchmaking industry, brand innovation is now an indispensable reference point. The Tudor #BornToDare ethos is supported by highly qualified ambassadors around the world, whose success in life stems directly from a bold attitude to life.


TUDOR is a Swiss-made watch brand, offering mechanical watches with sophisticated style, superior quality and unique value for money. The origins of the TUDOR brand date back to 1926, when ‘The TUDOR’ was first registered on behalf of the founder of Rolex, Hans Wilsdorf. He created the Montres TUDOR SA Company in 1946 to offer watches with the quality and dependability of a Rolex, at a more accessible price point. Over the course of history, TUDOR watches became the choice of daring individuals worldwide on land, ice, in the air and underwater. Today, the TUDOR collection includes flagship models such as Black Bay, Glamour and Clair de Rose. Since 2015, TUDOR offers mechanical Manufacture calibres.