Madrid, September 2022 – The second Hublot boutique in Madrid has opened! The boutique, run by our long-term partner Rabat, officially opened with a traditional ribbon mean. There, Hublot CEO Ricardo Guadalupe was joined by award-winning footballer Alexia Putellas, former footballer Luis Figo and psychologist Lior Suchard, all friends of the brand.
Located on Calle Serrano 30, in Madrid’s famous golden zone, one of the oldest and most iconic buildings in the area, it opens its doors in the morning to the national media, who can explore Hublot in a more spacious and luxurious setting The world environment, a place that is now being fully enjoyed by watch lovers.
Here, customers are immediately immersed in the Hublot experience. Upon entering the boutique, the visitor is immersed in the concept of “The Art of Fusion”, a brand concept that focuses on the blending of materials and creativity. Designed to provide visitors with a bright, warm and welcoming atmosphere, the space blends luxury with modernity, tradition with innovation. It will be home to timepieces made from unique materials, manufactured movements and limited editions.
The boutique area combines materials such as mirrors, glass, Alcantara leather, wood and metal elements to reflect the dynamism of the city. Like other Hublot boutiques around the world, the space pays homage to a world of art so cherished by the brand by presenting large-scale Pop Art paintings inspired by iconic pieces from the Hublot collection.
The boutique extends over two floors. The 27-square-meter space on the first floor showcases the Swiss luxury watch maker’s iconic pieces, and there’s a 15-square-meter VIP area for a more intimate shopping experience. The first and second floors are about 40 square meters and can be used for exhibitions, private tours or just to relax while immersing in the creative world of Hublot.