La Chaux de Fonds, 25 November 2015 – TAG Heuer is pleased to announce Chris Hemsworth as its new international brand ambassador.
The friendship between the Australian actor and the Swiss watchmaker began in the 2013 racing film Rush, in which TAG Heuer was a partner, Chris Hemsworth (Chris Hemsworth) plays Formula One driver James Hunt in it. His international presence, professionalism and authenticity make Chris the perfect embodiment of the “don’t break down under pressure” motto.
So it was natural for Jean-Claude Biver, CEO of TAG Heuer and president of the LVMH watch division, to propose that Chris be the brand’s official ambassador. It was also a natural choice for TAG Heuer to hire an Australian as its international ambassador, as the Swiss watch brand has a strong historical presence in the country. He joins the Swiss watch brand’s esteemed family of ambassadors, which includes Ronaldo, Tom Brady and Carla Delevingne.
Ahead of Christmas, an international advertising campaign will kick off with the image of Chris Hemsworth and the new in-house chronograph TAG Heuer Carrera Heuer-01.
TAG Heuer
The avant-garde of Swiss watchmaking since 1860. Ever since, TAG Heuer has been striving to push the boundaries further, inventing breathtaking timepieces for those who love to defy convention. This technical expertise was harnessed at a very early stage for achieving extreme accuracy, particularly in the creation of exceptional chronographs. Under the impulsion of Jean-Claude Biver, CEO of TAG Heuer and President of LVMH Watch Division, the 2015 models reveal a new dynamic: faster lead times and developments, and a completely transformed environment. TAG Heuer is currently one of the world’s only watch brands to be able to communicate in four different worlds: Art, Lifestyle, Sport and Heritage. All of our ambassadors, living football legend Cristiano Ronaldo, it-girl Cara Delevingne, electronic music icon David Guetta, US quarterback star Tom Brady reflect the values shared by the brand — teamwork, courage and a taste for challenge — which drive TAG Heuer to go beyond the traditions of the watchmaking industry. Our slogan #DontCrackUnderPressure is much more than an affirmation: it’s a state of mind.