Sydney, Australia Thursday, June 6th, 2018: Tonight, TAG Heuer and global brand ambassador Chris Hemsworth officially celebrate the 55th anniversary of the iconic TAG Heuer Carrera, launching in Sydney A dynamic museum exhibit. The star-studded launch took place at the Museum of Contemporary Art during the Vivid Festival of Lights, overlooking stunning Sydney Harbour.
Hemsworth played 1970s McLaren driver James Hunt, Niki Lauda’s nemesis in the 2013 film Rush, showing TAG Heuer’s DNA in motorsport, one of the first to be associated with Formula One One of the cooperating brands. This is where the relationship between Hemsworth and the renowned Swiss watch brand started and strengthened, and of course it continued to grow when Chris officially joined the family of global brand ambassadors in 2015. TAG Heuer’s strong presence in the Australian market and Chris’ image and attitude make him the perfect ambassador to celebrate the launch of the Museum in Motion and the anniversary of the iconic TAG Heuer Carrera collection.
Key guests including brand pal Scotty James, social media influencer Elle Ferguson, design guru Neale Whitaker and actor Lincoln Younes had a fun Q&A between MC Allison Langdon and Hemsworth about his favourite TAG Heuer Carrera series watch. As a special piece for the event, Hemsworth presents a one-of-a-kind TAG Heuer Carrera watch, co-designed and manufactured exclusively for the event. Inspired by Chris’ own unique style, the Carrera Calibre Heuer 02 watch features a 43mm case, in-house Calibre Heuer 02 movement, a black perforated rubber strap and a unique blue skeleton dial. With Chris’ signature on the back of the case, and a special edition watch box included, it was auctioned off for the Australian Children’s Fund that night, raising a total of $35,000 for the charity. As a father with over 20 years of experience as a social worker with his parents, Hemsworth is a passionate supporter of the foundation. Funds raised at night will help repair the devastating effects of abuse, domestic violence and child neglect.
The ‘Museum in Motion’ exhibition, which opened at today’s event for the first time in Australia, showcases historic timepieces from the TAG Heuer Museum in La Chaux-de-Fonds, collectors’ personal timepieces and a wealth of motor racing inspired by the brand History of movement and craft.
To celebrate the 55th anniversary of the TAG Heuer Carrera, the exhibition reveals the evolution of this legendary collection from the past to the present. Named after the legendary Mexican road race “Carrera Panamericana”, the TAG Heuer Carrera collection has been a cornerstone of the brand since 1963, and sports fans consider the Heuer Carrera Dato Compax Caliber Valijoux 723 chronograph with full calendar to be the most complicated timepiece One is in the collection. Heuer Carrera Calibre 15 from 1973, brown vintage dial with Côtes de Genève, the “barrel” case was the third in the series at the time. Also on display are today’s best-selling timepieces from the collection, including the Calibre 16, Calibre Heuer 01 and Calibre Heuer 02 Tourbillon.
Guests will also have the opportunity to see the new TAG Heuer Carrera Tête de Vipère Chronograph Tourbillon Chronometer, launched to commemorate its 55th anniversary. Limited to 155 pieces, this is the first time the brand has received the prestigious “Tête de Vipère” certification seal from the Observatory of Besançon. Since 2006, only 500 watches worldwide have received this highly exclusive certification.
From June 7 to 21, the Dynamic Museum exhibition is open to the public for a limited time at TAG Heuer’s flagship Sydney boutique.
About TAG HEUER
In 1860, at the age of 20, Edouard HEUER founded his watchmaker’s workshop in the Jura Mountains of Switzerland. Creating the mikrograph in 1916, sponsoring F1 teams in the 70s or launching the first luxury connected watch in 2015 are just some examples of the major technical innovations, ultimate accuracy and passion for disruptive design that define our unique spirit. Headquartered in La Chaux-de-Fonds, TAG Heuer operates in 4 production sites, mastering the whole watchmaking process, and is active on all continents through 4500 points of sale, including 170 TAG Heuer boutiques, now directly on www.tagheuer.com in a selection of markets. TAG Heuer timepieces are designed for those who love challenges. Our influence is enriched by our unique communication strategy based on three pillars, Sport, Lifestyle and Heritage. Broad and disruptive, it embodies our legacy and DNA. Partnerships and ambassadors illustrate our open-minded and open-doors culture. The most prestigious and avant-garde names team up with TAG Heuer: RedBull Racing Formula 1 team, Monaco F1 Grand Prix, Formula E Championship, the biggest football leagues around the planet in Europe, Americas and Asia…- Manchester United; Trendsetters like it-girl Bella Hadid, the American star quarterback Tom Brady, Hollywood actors like Chris Hemsworth or Patrick Dempsey; and the first appointed Art Provocateur by a brand, Alec Monopoly! #DontCrackUnderPressure is more than a claim – it is a mindset.
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#DontCrackUnderPressure is more than a claim – it is a mindset.
Notes To Editor:
TAG Heuer Carrera Tête de Vipère Chronograph Tourbillon Chronometer:
With its contemporary design and featuring two of traditional watchmaking’s most famous complications: a tourbillon and a chronograph, the movement is housed in a midnight blue ceramic case, complemented by a ceramic bezel and lugs. With its polished, brushed and bead-blasted finishes, the result is a sophisticated, modern piece, reflecting the highest quality Swiss watchmaking technology. The piece is complemented by a beautiful black alligator strap, sewn onto rubber with blue stitching, endowing it with TAG Heuer‘s signature refined yet sporty look. Advanced technology, high quality, high performance and exceptional manufacture expertise, combined with perfect mastery of industrial processes and production costs, make the TAG Heuer Carrera “Tête de Vipère” Chronograph Tourbillon Chronometer a perfect addition to the brand’s range, enriching the design codes and DNA of TAG Heuer, Avant-Garde since 1860.