Kuala Lumpur, 26 November 2018
TAG Heuer brand ambassador Bella Hadid kicks off at an exclusive debut in the Malaysian capital. Happy couples from the fashion, music and sports worlds from Malaysia and other countries in Southeast Asia attended the invite-only party. Celebrities Neelofa, Scha Alyahya and socialites Chryseis Tan, YM Tengku Puteri Iman Afzan TengkuAbdullah and Rebekah Yeoh joined the guests at the event on the top floor of the Met’s Centre.
At the event, Amelia Sillard, Vice-President TAG Heuer, South-East Asia welcomed Bella and guests by saying : “We are honoured to be hosting Bella Hadid for the first time in South-East Asia. Having Bella as our Brand Ambassador enables us to stay connected to the young generation, and to the brand’s spirit of Avant-Garde, innovation and disruption”.
The evening kicked off with a vibrant runway show on a floating catwalk. Dressed in the work of renowned Malaysian fashion designer Khoon Hooi, the models showcased a range of TAG Heuer women’s watches, including the diamond-encrusted TAG Heuer Formula 1 Lady, with a berry red strap that complemented the jewel tones of the suit. This is followed by the TAG Heuer Aquaracer collection, full and semi-ceramic, creating a stylish vibe without compromising coolness. As Khoon Hooi’s more flamboyant designs were paired with the TAG Heuer Carrera collection, the show ended with a dash of brilliance. Set with diamonds and lined in rose gold, this watch is the perfect accessory to wear day and night.
The highlight of the night was the performance of TAG Heuer brand Bella Hadid. The ambassador came to power. The American supermodel took to the stage with acclaimed, award-winning percussion group Hands Percussion. Their joint performance was certainly an amazing moment for the live audience!
One of the world’s supermodels, Bella Hadid is no stranger to pressure as she walks the runways of the world’s most coveted runways. Her ability to withstand pressure is one of the brand values she shares with other TAG Heuer ambassadors. Regional maestro DJ Blink then took over the deck at the end of the show and entertained the guests who danced the night away for an unforgettable night.
About TAG Heuer
In 1860, at the age of 20, Edouard Heuer founded his watchmaker’s workshop in the Jura Mountains of Switzerland. Creating the Mikrograph in 1916, sponsoring Formula 1 teams in the 1970s or launching the first luxury connected watch in 2015 are just a few examples of the major technical innovations, ultimate accuracy and passion for disruptive design that define our unique spirit. Headquartered in La Chaux-de-Fonds, TAG Heuer operates in four production sites – mastering the whole watchmaking process – and is represented on all continents through 4,500 points of sale, including 170 TAG Heuer boutiques that are now directly available on www.tagheuer.com in selected countries. TAG Heuer timepieces are designed for those who love challenges. Our influence is enhanced by our unique communication based on three pillars: sport, lifestyle and heritage, embodying our legacy and DNA. Our partnerships and ambassadors illustrate our open-minded and open-door culture, with the most prestigious and avant-garde names teaming up with TAG Heuer: the Red Bull Racing Formula One team, the Formula 1 Monaco Grand Prix, the Formula E championship, the biggest football leagues in Europe, the Americas and Asia, Manchester United, trendsetters Bella Hadid and Cara Delevingne, and actors Chris Hemsworth and Patrick Dempsey.
#DontCrackUnderPressure is much more than just a claim – it’s a state of mind. Find out more at www.tagheuer.com
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