Bella Hadid collaboration with TAG HEUER cover
Bella Hadid collaboration with TAG HEUER cover | Foto: Bella Hadid collaboration with TAG HEUER cover

Bella Hadid chooses TAG Heuer!

Por: Karen Limón

6, December, 2021 en Watch Ambassador

To mark New York Fashion Week, TAG Heuer and Bella Hadid choose Equinox Bond Street – an iconic new location in the luxury lifestyle brand’s health club portfolio – to announce their collaboration. It is clear from TAG Heuer’s advertising campaign featuring Bella Hadid, shot by American photographer Cass Bird, that this will be a one-of-a-kind partnership… As unique and distinctive as Bella herself!

Manhattan, New York, 13 February 2017 – Does Bella Hadid really need an introduction? The past year has been a successful one for the young American top model, who will be the new female face of Swiss luxury watch brand TAG Heuer starting tomorrow.

The fashion icon was named Model of the Year in December 2016 and had the fastest growing social media following in 2016; today, she is a rising star in the fashion industry with her composure and sophistication. Attitude to extraordinary lifestyle and extraordinary fame. She knows exactly what she wants, likes and wants to achieve.

At just 20 years old, Bella decided to work with TAG Heuer; it was not only an opportunity for the Swiss luxury watch brand to meet young faces, but also for the model to work on a project directly related to one of her favorite hobbies: photography.

Bella Hadid collaboration with TAG HEUER
Bella Hadid collaboration with TAG HEUER

With 10 million followers on social media, she has learned to express herself through images, sometimes light and subtle, sometimes deep and mysterious, but always with a distinctly personal sense of art. She speaks the language of millennials, a generation that the Swiss watch brand is currently reconnecting with, driven by its chief executive Jean-Claude Biver, who also owns LVMH Group Watches department chair.

At the event, Jean-Claude Biver said: “I am delighted to welcome Bella into the family of TAG Heuer ambassadors. Having Bella on the team enables me to reconnect TAG Heuer with the Millennials and young generations, and also with the brand’s avant-garde spirit, the spirit which drives us to do things differently, to innovate and to dare. The TAG Heuer family has a real team spirit. We need someone like Bella to help us capture the bold and confident spirit of young people today. Thank you for joining us, Bella, welcome to the team!”

Cass Bird added: “Bella is one of my all time favorite women! Beautiful and completely present; one of my dream subjects and a total muse for me. She makes everyone feel welcome on set. Hands down one of the best in the industry! “

The venue – Equinox Bond Street, a trend-setting fitness club during New York Fashion Week – is also a good choice: the pretty blue-eyed brunette flaunts her perfect figure with confidence, right at the gym at home! Tag Heuer’s #DontCrackUnderPressure fits her perfectly.

Bella Hadid TAG HEUR boxing gloves
Bella Hadid TAG HEUR boxing gloves

About TAG Heuer

The Swiss brand has been the avant-garde of Swiss watchmaking since 1860. TAG Heuer has been striving since then to push the boundaries further, inventing timepieces for those who love to defy convention. This technical expertise was harnessed at a very early stage for achieving extreme accuracy, particularly in the creation of exceptional chronographs.

Under the impetus of Jean-Claude Biver, CEO of TAG Heuer and Chairman of the Watch Division of LVMH Group, the new models exhibited a new dynamism: faster lead times and developments, and a completely transformed environment. TAG Heuer is currently the only watch brand to be able to communicate in the four different worlds: Art, Lifestyle, Sport and Heritage.

Our partnerships in motor racing with the F1 Red Bull Racing team, the Monaco Grand Prix, the FIA Formula E Championship, in football with Manchester United, the English football Premier League, the German Bundesliga, Major League Soccer in the USA, the Chinese Football League in China, the Japanese Premier League, the Asian Cup, the Australian national football team, in cycling with the BMC Racing team, the Tours of California, Dubai, Abu Dhabi, in surfing with the World Surf League and Big Wave Tour… and our ambassadors, living football legend Cristiano Ronaldo, trendsetting it-girl Cara Delevingne, icons of electronic music David Guetta and Martin Garrix, American star quarterback Tom Brady, Australian actor Chris Hemsworth,… all share the brand’s core values: teamwork, ambition and a taste for challenge which also drive TAG Heuer to go beyond the traditions of the watchmaking industry. Our slogan #DontCrackUnderPressure is much more than an affirmation: it is a state of mind. TAG Heuer is an LVMH Group company. For more information, visit