The H&M Studio S/S23 collection combines sophisticated essentials with exceptional evening wear. Inspired by the goddesses of Hollywood’s Golden Age and today’s megastars with a go big or go home approach to style, the collection combines easy-to-wear with radical glamour. Extravagant evening designs and trophy outerwear match your favorite casual homewear and atmospheric accessories. The H&M Studio S/S23 collection will be available in selected stores and on hm.com from March 2nd.
Key pieces promise all-eyes-on-me statements. For women, sensational volume-pumped nighttime attire that sweep the ground and graze the thigh are offset with star-off-responsibility outerwear bursting with buzz: an outsized trench, a leather-based bike jacket and a faux-fur jacket all radiate confidence. Cool-female denim and everyday-luxe sweats similarly assure most beauty with minimum effort, along snappy accessories, along with glossy, premium-leather-based ankle boots, rhinestone-trimmed underwear and huge sunglasses. Two womenswear portions, an outsized vest and a high-waisted maxi skirt each crafted from a mix of natural and post-customer waste cotton, had been decorated with masses of hand-sewn buttons. The buttons are in part crafted from post-customer recycled plastic sourced through Bengaluru’s waste-pickers and reclaimed from the streets in India, a part of an ongoing partnership among the H&M Group and the social employer Hasiru Dala Innovations.
In line with H&M’s sustainability goals, each piece in the collection is made from more sustainable materials including organic cotton, recycled polyester, chrome-free leather and Naia™ Renew, a round fiber made from 60% sustainable pulp and 40% of it certified recycled waste.
“Fashion is in a daring mood this season and for Studio S/S23 we wanted to push the envelope in terms of colour and silhouette. At the same time, we offset the more extravagant eveningwear styles with really easy shortcuts to timeless style, such as a leather biker jacket you could wear again and again,” says Ann-Sofie Johansson, creative advisor at H&M.
“This season the design team was captivated by the idea of a modern megastar who seamlessly glides between an attitudinal off-duty look and a glamour-centric red-carpet gown. For today’s social-media-savvy generations, keeping it real is as important as looking a million dollars, and we wanted to create a collection that can go from day to night, and from off-duty to on-duty, without compromising on flair,” says Linda Wikell, concept designer for H&M Studio.
About the campaign
Kali Uchis, the Grammy-award-winning, Colombian-American artist, stars in H&M Studio’s S/S23 collection campaign, based on a typically fabulous day in the life of a magnetic pop star. Directed and photographed by Charlotte Wales and styled by Georgia Pendlebury, Uchis brings her signature seductive style to the campaign with a series of stylized images that expand on the theme of a dazzling life lived in front of the cameras.
About H&M Studio
H&M Studio is H&M’s most directional offering. Developed by a dedicated design team at the brand’s Stockholm atelier, the limited-edition, fashion-forward collections are unveiled biannually, in line with the traditional fashion schedules.