Herzogenaurach, Germany – December 1st, 2022
Who said winter has to be the coldest time of the year?
How many degrees can a silhouette lift you?
Bad Bunny x adidas releases a new shoe that encourages us to think differently about the summer life in you. A warm silhouette that’s coming in winter, the new Last Forum has been designed to let us live an endless summer and instill a constant mood of warmth and joy.
We are familiar with cold and ice and live the summer mood even when the temperature is below zero and everywhere. This experience will literally take us on the ice to discover a unique way of living in the cold in the best Benito style.
For the respectable release of the Last Forum, adidas determined to do it with the effect it deserves: developing the primary ice keep withinside the world. Combining the cold-warm duality and the vibe of Puerto Rico, the three-stripes emblem invitations us to experience a physics-defying revel in on the White Ice Store in one of the maximum unique cities, Mexico City.
Following the colorway of the brand new Last Forum, this keep may be absolutely white and may be to be had completely for individuals who sign on via the CONFIRMED app.
By doing so, they may have the possibility to be in a very frozen space, with standard seashore factors frozen, however feeling a summer time season climate, definitely one of a kind from what good judgment could indicate. Challenging their senses from the duality which the artist summons via his songs.
In addition, participants can get a silhouette and access the drinking laboratory, where they can taste cocktails prepared with nitrogen and developed by a specialized bartender.
To keep the discussion and anticipation around this promotion and the attention of the community alive, this activation will last only 3 days, from December 8th to 10th, and 500 winners can enter each day. In other words, only 1500 participants will have the opportunity to enjoy the world’s first ICE STORE.
Step-by-step instructions on how to participate:
December 1st – 5th: Consumers can register in the CONFIRMED app to buy silhouettes and win a chance to experience the ICE STORE.
December 6-7: Winners will be notified via the app and can receive Last Forum and an exclusive experience with location, date and time coordinates.
December 8-10: A total of 500 winners per day will have access to the store from 8am to 5pm.
With this new release, adidas x Bad Bunny surprises us once more and proves once again that we can carry the fiery spirit of Benito in all of us, no matter the outside temperature. Because summer, sun and beach are, as he proves at every concert, a way of life.
Get ready to turn up the heat!
The Bad Bunny x adidas Originals Last Forum is the latest version of the Bad Bunny Forum in white. The new forum is only available in the verified app on December 10th. https://confirmed.onelink.me/mzYA/y9rnoeks
About Bad Bunny
Bad Bunny is a multi-platinum recording artist, multiple Latin GRAMMY® and GRAMMY® winner, who consistently manages to break international barriers and dismantle cultural norms, becoming a global icon of culture and entertainment. In 2021, he was named one of Billboard’s 10 most popular superstars in the world and earned the title of the #1 Latin artist of the year for a third consecutive year. In addition, after amassing an impressive more than 9.1 billion streams, he became the only Latin artist who, for two consecutive years, has been proclaimed the most listened to artist globally on Spotify – all of this without releasing a new album.
In 2022, his tour “El Último Tour del Mundo” became the most globally successful tour of current times, selling out its 35 functions and breaking sales and attendance records. On the heels of his global success he released a new album, “Un Verano Sin Ti,” which became the second all-Spanish album to reach number 1 on the Billboard 200 Chart. The first album to accomplish this was Bad Bunny’s “El Último Tour del Mundo.” The album earned 356.66 million on-demand official streams in its premiere week, registering the largest streaming week ever for a Latin music album; it also set a record by posting its 24 songs on Billboard’s “Hot Latin Songs.” Currently, the megastar just kicked off his first stadium tour across the U.S. and Latin America, setting the record for the highest-grossing concert in each of the venues he has performed so far and the highest-grossing concert by a Latin act.