Herzogenaurach, Germany 13th August 2019: World number one alpine skier Mikaela Shiffrin has a multi-year partnership with Adidas that will focus on her training program and inspire the next generation of creatives.
The 24-year-old Colorado native is one of the world’s leading athletes, winning a record 17 World Cups in the 2018/19 season – a feat no man or woman has ever achieved in a single season. A true original and leader in women’s sports, Mikaela Shiffrin’s collaboration with Adidas will inspire the next generation of athletes.
“adidas is a company that aligns with my values and beliefs so perfectly, and I’m really looking forward to kicking off this partnership,” said Mikaela Shiffrin. “Off the mountain, I basically live in shorts and leggings, so it’s really important for me to partner with a global company that sees the value in combining performance, style, and comfort, and has a strong mission and vision. adidas believes that ‘through sport, we have the power to change lives,’ and they practice what they preach both in sport and in life, with initiatives like their movement against marine plastic pollution, and their movement to give more people better accessibility to being outdoors.”
Away from the mountains, Mikaela’s creativity permeates every aspect of her life. The 24-year-old uses music as his main source of inspiration – playing guitar, piano and singing. In addition to skiing, she has a variety of exercise styles, including trail running, hiking, yoga and fitness training as her favorites.
As a pioneer in sports apparel, Adidas will allow her to train cross-country skiing in innovative, technologically engineered, stylishly designed performance apparel and footwear.
Kasper Rorsted, adidas CEO, states: “We are excited to welcome Mikaela to the adidas family. With two Olympic Gold Medals, five World Championships titles, three-straight overall World Cup season titles and 60 World Cup victories, her list of successes is just impressive. Her winning attitude and passion for sport are perfectly aligned with our mission to be the best sports company in the world. Mikaela adds to our fantastic roster of creators and Outdoor athletes and she’ll help us to inspire millions of consumers in the US and around the world.”
About adidas
adidas is a global leader in the sporting goods industry with the core brands adidas and Reebok. Headquartered in Herzogenaurach/Germany, the company employs 57,000 people across the globe and generated sales of around € 22 billion in 2018.
Mikaela Shiffrin key achievements:
- In 2014, Mikaela won Olympic gold and she became the youngest slalom champion in Olympic alpine skiing history
- In 2018, Shiffrin fulfilled her goal of reaching the top of the podium in the giant slalom at the Olympics, with gold in giant slalom and a silver in the alpine combined
- The first athlete to win in all six World Cup disciplines
- The first athlete to win four successive World Championship titles in a single discipline (slalom, 2019)
- Mikaela is the first alpine athlete to win the World Cup overall, slalom, giant slalom, and super-G Crystal Globes in a single season
- Made World Cup debut at 15-years-old in 2011 at Spindleruv Mlyn, Czech Republic
- Holds the record for largest win margin in slalom for women – 3.07 seconds
- Finished 17th overall in the World Cup slalom standings in her rookie season in 2012
- First World Cup podium, third in the slalom in Lienz, Austria at age 16 in 2012
Youngest racer ever to reach 50 World Cup victories and currently sits fifth in the list of all-time World Cup victories among men and women, with 60 at just 24-years-old