⦁ The ADIZERO SL is designed to help runners maximize their performance with every step, features adidas’ world-record breaking technology such as Lightstrike Pro foam and a lightweight Lightstrike EVA midsole
⦁ Designed by runners for runners, the ADIZERO SL is the perfect running shoe for anyone looking to break their PBs – whether in training or on race day.
⦁ The ADIZERO SL, an elite shoe at a lower price, will be available on the adidas app, online and in-store from December 1, 2022.
Herzogenaurach, November 29, 2022 – After helping the world’s best runners set seven world records over the past two years, the adidas ADIZERO franchise has proven its superiority beyond dispute. And now adidas is using some of the cutting-edge technology behind the records to launch the new ADIZERO SL. Designed to help runners take their training to the next level, the ADIZERO SL is a democratization of victory – an elite running shoe at a lower price point.
WIN EVERY TRAINING RUN
Made for runners, via way of means of runners, the ADIZERO SL is the proper jogging shoe for smashing PBs – whether or not in education or on race day itself. It features:
⦁ LIGHTSTRIKE PRO DROP-IN AT THE FOREFOOT – Lightstrike Pro foam, extensively utilized withinside the record-breaking Adios Pro models, is strategically inserted withinside the forefoot area, designed to propel runners onto their subsequent step.
⦁ LIGHTSTRIKE EVA MIDSOLE FRAME – The light-weight Lightstrike EVA midsole body affords most cushion and safety to the midsole construction, permitting runners to recognition on their subsequent stride.
⦁ ENGINEERED MESH UPPER AND PADDED TONGUE – An engineered mesh top and padded tongue way runners can experience locked-in throughout high-velocity runs, even as on the identical time, experience most comfort.
Simon Lockett, Global Category Directory Running Footwear at adidas, commented: “The launch of the ADIZERO SL represents our continued commitment to our running community as we offer them a great daily trainer. We’re excited to help runners go faster than ever before as they take advantage of a shoe that includes some of the industry-first technology that has helped the likes of Peres Jepchirchir and Tamirat Tola smash World Records.”
Peres Jepchirchir, reigning Olympic Champion and three-time World Record holder, commented: “During the winter months, in the lead up to big races in spring and championships in summer, that’s when you have to put in the hardest work in training. Having the right shoes on my feet allows me to maximize my training when it counts the most. Whenever I put on my ADIZERO SLs, I feel equipped to run fast.”
ADIDAS’ PROJECT PB BRINGS PROGRESS TO THE MASSES
To celebrate the launch of the ADIZERO SL, adidas created Project PB with the goal of helping more people run faster and beat personal bests. This is a unique resource that offers avid runners the opportunity to experience a sense of accomplishment and victory. To join Project PB and access these exclusive workshops, download the adidas Running app and join your local adidas Runners community for the latest news and information in your city. Follow @adidasRunning for training updates.
Whether you’re looking to stay ahead of the curve or beat your personal bests, Project PB includes a suite of elements designed to improve the performance of 5K and 10K runners with personalized training plans created by Chris Hinshaw, an experienced trainer specializing in endurance training.
The new ADIZERO SL, launching in two different colorways – pulse mint for women and lucid blue / lucid fuchsia for men – will cost €120 / $120.
The product will be available globally from December 1 in store and online.
To find out more, please visit https://www.adidas.com/us/women-running-shoes. Follow the conversation on Instagram, Facebook and Twitter using #ADIZEROSL and @adidasrunning.