Seoul, Republic of Korea – August 11, 2022: Yesterday, TAG Heuer and Porsche, 2021 Global Partnership Celebrates Their First Collaborative Smartwatch TAG Heuer Connected Calibre E4 – Porsche Edition.
The latest timepiece from the Swiss luxury company’s collaboration was unveiled yesterday Watchmakers and German car manufacturers are the ultimate expression of technical excellence, Connectivity and Design.
One of the leading luxury smartwatches since its launch in 2015, the latest TAG Heuer Connected Calibre E4 – Porsche Edition introduces new black and blue aesthetic inspired by all-electric Porsche Taycan and bespoke connectivity designed for owners Porsche cars enhance the driving experience, as well as a wide range of sports and wellness options Apps are already available in TAG Heuer’s proprietary digital ecosystem.
Seoul is synonymous with elegant modernity, ground-breaking technology and forward-thinking spirit, so important to both brands, and the perfect backdrop for this watch, presented so professionally Combining innovation and elegance.
The launch also coincides with the start of Seoul’s first-ever exciting two-race weekend Formula E, electric single-seater world championship with TAG Heuer as founding partner Among them will be the TAG Heuer Porsche Formula E Team, the first joint venture between the two brands in a game.
To mark the occasion, TAG Heuer has taken over SJ Kunsthalle in trendy and exclusive Seongdam-dong – where the TAG Heuer Cheongdam store is located – and invited the brand’s closest friends to visit. Partners, media and celebrities discover new watches and experience the power of timepieces This is possible when two of the world’s largest brands merge into one.
Korean actor and TAG Heuer ambassador Wei Hajun attended the unforgettable event. He is a South Korea’s most popular actors and models, who are rising to international fame in 2021 for their inspirational roles Korean drama series Squid Games. K-pop artist Zico and TAG Heuer Porsche joined him Formula E team drivers Andre Lotterer and Pascal Weirlein.
One of the highlights of the evening was the unveiling of innovations from the TAG Heuer Porsche Formula E team Special weekend livery for the 99X Electric in a new vibrant colour TAG Heuer Connected Calibre E4 – Porsche Edition, Frozen Blue and Black and Bold Echoes The new “circuit” side of the watch.
With this striking new look, the all-electric race car hits Seoul’s nightly streets In a short film shown for guests tonight, its understated power.
Watch and car lovers can also discover the new TAG Heuer Connected Calibre E4 – Porsche Edition gets up close in a co-designed immersive exhibition space Attractive luminous function.
George Ciz, CMO of TAG Heuer said “We are delighted to be in Seoul with our close partner Porsche to celebrate the launch of the first and much-anticipated TAG Heuer Connected Porsche Edition. And what better moment than Seoul’s first E-Prix weekend, to see our shared values and ambitions around technology, design, performance, precision and connectivity come to life, on and off the track, in such an exciting way.”
Holger Gerrmann, CEO of Porsche Korea, added “Porsche and TAG Heuer bring together what our customers love the most about us: authentic heritage, thrilling sports events, unique life experiences and the fulfilment of dreams. The strong friendship of Porsche and TAG Heuer is rooted in a long tradition and I am more than happy that we are continuously innovating our strategic collaboration.”
TAG Heuer Connected Calibre E4 – Porsche Edition launch celebration in Seoul will be Resonate around the world. It reaffirms the brand’s ongoing commitment to avant-garde watchmaking And the power and synergy of the global partnership with Porsche. they hold together Pushing the boundaries of creativity, connectivity and design to create bold, disruptive and groundbreaking Products that provide a great experience and set a new standard of excellence for the future.
About TAG Heuer
TAG Heuer, founded in 1860 by Edouard Heuer in the Jura Mountains of Switzerland, is a luxury watch brand that is part of LVMH Moët Hennessey Louis Vuitton SE (“LVMH”), the world’s leading luxury group. Based in La Chaux-de-Fonds, Switzerland and with four production sites, TAG Heuer has 1860 employees and is active in 139 countries. TAG Heuer products are available online on www.tagheuer.com for select countries and in 260 boutiques and 2,300 points of sale worldwide. The company is headed up by Frédéric Arnault, CEO of TAG Heuer. For 162 years, TAG Heuer has demonstrated pure avant-garde watchmaking spirit and a commitment to innovation with revolutionary technologies that have included the oscillating pinion for mechanical stopwatches in 1887, the Mikrograph in 1916, the first automatic-winding chronograph movement –
Calibre 11 – in 1969 and the first luxury smartwatch in 2015. Today, the brand’s core collection consists of three iconic families designed by Jack Heuer – TAG Heuer Carrera, Monaco and Autavia – and is rounded out with the contemporary TAG Heuer Link, Aquaracer, Formula 1 and Connected lines. Capturing TAG Heuer’s motto, “Don’t Crack Under Pressure”, are prominent partnerships and brand ambassadors that express the brand’s passion for action and high performance.
www.tagheuer.com
@TAGHeuer
#TAGHeuerConnected
#TAGHeuerXPorsch