Boston, Massachusetts, December 1st, 2019 –Selena Gomez and sports company PUMA will turn heads this fall with a confident athleisure collection, featuring versatile apparel, sporty footwear and accessories for an effortlessly chic look. The new SG x PUMA collection is the perfect companion of the season. Selena wanted her third collection with PUMA to be comfortable yet stylish and stand out in a class of its own, as bold branding and large icons contrast with an understated color palette of navy, pink, silver and whisper white. Two fan favorites also make their return: Selena’s very own SG Runner and the iconic Cali, an evolution of the classic PUMA California, to which she has given her own twist.
“This collection with PUMA was one of my favorite ones to design. I think the final product is beautiful, I feel so confident wearing it and hope everyone does too,” said Selena Gomez, singer, actress, and producer. Selena and the team had a timeless, scholastic mindset when designing the collection. Still, the main inspiration was Gomez herself, as she always looks for neutral colors, comfortable materials, and versatile pieces.
Some of the key pieces from the collection include the SG Quilted Runner which blends Selena’s personal style and PUMA’s classic court and running shoes. This season it features a plush, quilted upper for a laidback yet bold look. The SG Cali Suede sports soft, neutral suede and a quilted Formstrip. Graphic detailing and signature SG elements appear across the upper for a kick that’s sure to rise to the top of the
class. The perfect finishing-statement piece is the SG Crop Puffer.
This jacket features understated colors and subtle graphic details with a comfortably cropped fit. The SG Woven Jacket is roomy and relaxed; a true rugby-inspired piece with simple SG graphics, which add a great finishing touch. Pair these jackets with the SG Woven Pant and use it as your go-to piece for an oversized look. The SG x PUMA AW19 Collection will be available globally on December 1st at PUMA.com, PUMA stores, and selected retailers worldwide. Gomez’s highly anticipated new album will be released on January 10th.