-adidas creates the Impossible Rondo, a tribute to Lionel Messi’s World Cup career ahead of his final tournament.
– Created using the latest AI technology and visual effects, the film combines real-life footage of Messi’s performance at previous World Cups with doubles and green screens to create an ‘impossible’ warm-up for Argentina’s first game next week.
– The Impossible Rondo releases November 18th
HERZOGENAURACH, November 18, 2022: To have fun the profession of the world’s best player, Lionel Messi, in advance of the FIFA World Cup Qatar 2022™, adidas unveils the present day bankruptcy of its Impossible is Nothing tale with the release of ‘The Impossible Rondo’. The movie is a dream imaginative and prescient soccer lovers internationally may be keen to witness – the G.O.A.T pitted towards himself, whole together along with his haircuts, Argentina shirts and adidas boots throughout 18 years and 5 tournaments.
Bringing the magic of Lionel Messi’s World Cup profession to life, the movie became created the use of the present day improvements in synthetic intelligence and VFX. Historical and present-day pictures of Messi became used to supply different, de-elderly variations of him. This became then carried out to frame doubles to permit us to deliver Messi as opposed to Messi to life, which sees him getting ready for the World Cup along variations of himself from 2006, 2010, 2014 and 2018.
Having shared the Family Reunion and Impossible Rondo movies with fans, adidas will continue to honor its global football family throughout the tournament with iconic player moments, global social media-enabled Bridge and founded “Al Rihla Arena” – an official adidas fan. field areas in Qatar.
Fans can watch movies on adidas YouTube and follow all adidas action from the @adidas tournament on Instagram, Twitter and TikTok.
About adidas
adidas is a global leader in the sporting goods industry. Headquartered in Herzogenaurach/ Germany, the company employs more than 61,000 people across the globe and generated sales of €21.2 billion in 2021.