(Boston) October 21, 2022 – Today, Reebok and London-based streetwear brand Maharishi announced their second collaboration, Maharishi x Reebok LT Court Hemp, which references a line of menswear that has been at Maharishi Collections since the 1990s Mainstay plants. The Maharishi x Reebok LT Court Hemp ($120, GZ9587) is available exclusively at Maharishi on October 28 and then globally on Reebok.com and select fashion retailers on November 7.
Founded by Hardy Blechman in 1994, Maharishi is characterized by its “pacifist military design” aesthetic and strong respect for nature and practical design. Following the Spring 2022 collaboration with Reebok’s Classic Leather AZ, the next edition continues to showcase the brand’s mutual respect for traditional sneakers.
“This is yet another great opportunity for us to delve into Reebok’s rich archive of classics,” commented Maharishi founder, Hardy Blechman.
Featuring an army green rubber outsole, chalk midsole and cream hemp upper, Maharishi’s LT Court Hemp gives the 40-year-old Court model a natural, understated style.
“Hemp belongs to one of Earth’s most versatile, resilient, and advanced plant families, which makes it particularly meaningful to us as a medium for product creation,” explained Blechman, alluding to Maharishi’s dedication to hemp fabrication and use of other organic materials.
Other key design elements of the shoe include a soft suede heel and terry cloth lining, full-length Maharishi-branded arch wrap, Maharshi-branded window frames and OG LT Court components such as the deconstructed toe box and cup sole.
“The LT court is a great court shoe from Reebok’s ’80s archives,” concluded Blechman. “By utilizing hemp and a minimalistic design, the piece stays true to both Maharishi and classic Reebok styling.”
The story is told visually by Maharishi’s Soho studio, Shy FX, the legendary producer of British jungle music, in which Reebok has long been intertwined.
The Maharishi x Reebok LT Court Hemp ($120, GZ9587) is available exclusively in unisex sizes at Maharishi on October 28, and then on November 7 at Reebok.com and select fashion retailers worldwide.
About Maharishi
Maharishi is a London-based streetwear label founded in 1994 by Hardy Blechman who’s formative journeys across Southeast Asia and prior experience working for a military surplus supplier helped shape the pacifist Maharishi brand. From Sanskrit, “Maharishi” translates literally to “great visionary”, referring to the brand’s vision to create long-lasting, ethically produced garments from hemp and organic fibers. Maharishi is well known for its frequent use of camouflage in product design to signify its utilitarian-style offerings. Utilizing the latest technologies, Maharishi deploys garments that are practical, durable, and offer an unforgettable presence, perfectly balancing functionality and aesthetics.
About Reebok Design Group
Reebok Design Group (RDG) is the global brand hub of design, development, innovation, marketing and creative services for Reebok footwear and apparel. As the central source of the brand’s creative vision, RDG provides ongoing support and expertise to Reebok’s network of strategic partners around the world. RDG champions Reebok’s storied heritage, ethos, and DNA to authentically deliver a unified brand directive and consumer experience globally. A division of SPARC Group, RDG is headquartered in Boston, MA.