“For me, it’s about each and every experience in a journey, so building on my relationship with JBL came naturally and gave me the opportunity to recognize and appreciate where I come from,” said Antetokounmpo. “JBL headphones have become part of my everyday life and being able to represent my heritage through this unique design gives me an opportunity to take others on this journey.”
This is the first headphone collaboration between JBL and Antetokounmpo. The first entry in the Freak Edition line of headphones will be the design of the popular JBL Tour One and Endurance Peak II, featuring a tire star logo and a bold blue-green distortion color, showing Greece prominently on the European map.
“Giannis has been a key ambassador with JBL for more than three years now, so we were excited that he wanted to take the partnership to the next level by creating a design uniquely his own,” said Ralph Santana, Chief Marketing Officer at HARMAN. “From day one, Giannis wanted to play a key role in designing and launching the Freak Edition line. You can’t ask for a better partner.”
JBL has launched a nationwide “Greek Out” campaign that includes a series of social media moments, billboards, digital and live events.
A life-size Antetokounmpo statue will appear at various locations in Milwaukee over the coming week, and fans will be able to visit. Fans can interact with the superstar statue and post on social media using the hashtag #JBL GreekOut to win prizes including exclusive Freak Edition headphones, autographed merchandise, tickets to Milwaukee Bucks games and more. Fans who aren’t in Milwaukee can choose to interact with the statue from their smartphone through a custom JBL AR experience that allows users to place Antetokounmpo’s likeness next to them – no matter where they are. Additionally, Antetokounmpo teamed up with JBL to create a TikTok dance called Greek Out, and encouraged others to try moving like a monster.
Customers can buy on StockX at 1:00 PM. December 20th ET. Launched through the platform’s innovative direct sales approach, DropX, this exclusive online launch is the last chance for fans to purchase the limited-edition headphones. To get one of these ultra-exclusive, must-have collaborations, customers should get in early, as DropX’s asking price model means the most dedicated and active fans can get the best price. The JBL Tour – Freak Edition starts at $300, while the JBL Endurance Peak – Freak Edition starts at $125. For more information, visit https://stockx.com/lp/jbl on December 20 at 1:00 pm. Eastern time.
ABOUT JBL
JBL creates the amazing sound that shapes life’s most epic moments. From iconic events like Woodstock and concerts at Madison Square Garden, to games at Yankee Stadium and weekend road trips, JBL elevates listeners’ experiences with award-winning audio that lets them make the most of every moment. With 75 years of unmatched professional credentials and industry leading innovation, JBL has expertly blended a bold vision of the future with the passion and talent of engineers and designers around the globe. JBL’s Signature Professional Sound is the leading technology that powers major pop culture events, and the brand has partnered with the world’s top talent across music, sports and esports. Follow JBL news online: like JBL on Facebook; follow JBL on Twitter and Instagram @JBLaudio; check out our YouTube Channel; follow us on TikTok; and connect with JBL on LinkedIn.
ABOUT HARMAN
HARMAN International (harman.com), a wholly-owned subsidiary of Samsung Electronics Co, LTD., designs and engineers connected products and solutions for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions; and services supporting the Internet of Things. With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. More than 25 million automobiles on the road today are equipped with HARMAN audio and connected car systems. Our software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. HARMAN has a workforce of approximately 30,000 people across the Americas, Europe and Asia.
ABOUT STOCKX
StockX is proud to be a Detroit-based technology leader focused on the large and growing online market for sneakers, apparel and accessories, electronics, collectibles and trading cards. StockX’s powerful platform connects buyers and sellers of high-demand consumer goods from around the world using dynamic pricing mechanics. This approach affords access and market visibility powered by real-time data that empowers buyers and sellers to determine and transact based on market value. Launched in 2016, StockX employs more than 1,000 people across offices and 11 authentication centers around the world. Learn more at www.stockx.com.