H&M Move is delighted to welcome Zlatan Ibrahimović to its team. The renowned Swedish footballer will join the brand to advance the world and everyone’s mission by democratizing sport. Zlatan will act as a global brand enabler for H&M Move, starting his long-term campaign in spring 2023.
Zlatan is one of the greatest strikers of all time and has played in the biggest league in the world. More than two decades after his football career, Zlatan still plays for AC Milan and is Sweden’s all-time top scorer. He is also a father, hiker, speaks five languages, and has a passion for kickboxing. Zlatan is the ultimate hyperactive.
“I often felt like I was judged or excluded from moving growing up. Boys and girls growing up like I did should be able to wear what the professional athletes wear. That is what H&M Move stands for. I strongly believe in the brand mission of giving everybody the chance to move. Because moving has changed my life 100%.” Zlatan Ibrahimović, Professional Footballer and Multimover .
To welcome Zlatan to the H&M Move team, porter Jane Fonda provided him with invaluable one-on-one fitness coaching. The film showcases our Oscar-winning actress, activist and fitness icon in coach mode, encouraging Zlatan to perform some of her signature moves. But how will Zlatan take their instructions?
In line with H&M Move and Zlatan’s mission to move the world and everyone, the brand welcomed Diana Amini to lead the Move community initiative earlier this month. She brings a wealth of nonprofit experience, including 7 years as the global manager of the H&M Foundation. Diana will build a global initiative to work closely with communities facing some of the biggest barriers to the possibility of relocation. She will work with a team of experts and thought leaders – including our global brand enablers – each bringing valuable expertise in their respective fields.
“Removing barriers to sport is very much at the heart of H&M Move’s purpose. I’m beyond excited to join a dynamic global team and work together on new and exciting ways to drive positive change. Our first move will be to focus on children facing barriers to participation. We will gradually extend our work to get everybody moving.” Diana Amini, Head of Community Program at H&M Move .
About H&M Move:
H&M Move is a movement brand. We celebrate movement and invite the world to move. We make stylish and functional movewear accessible to everybody, in a more sustainable way. Visit hm.com/move or follow @hm_move for more inspiration.