Herzogenaurach, Germany; June 12, 2020 — Athletic company PUMA just released one of the wildest shoes of the summer, the Kyron. Kyron is a whole new style that looks like it was born out of your wildest fashion fantasies. The global campaign features international supermodel Winnie Harlow as the epitome of the fashion rebel who has always defined her style.
The new Kyron franchise was created for fashion rebels – who dispel doubts, don’t care about trends and aren’t afraid to show their wild side. The overall design is inspired by PUMA’s collection of shoes, rich in high fashion elements. The first Kyron Awakening of the season features a striking tonal white upper, indigo accents and signature black stripes.
Winnie Harlow was chosen as the face of Kyron because she is not afraid to break the rules, confident, beautiful and a global trendsetter. Event ideas use immersive sets to transport you into a fashion fantasy world.
“Kyron shoes are anything from ordinary as it really stands out from the crowd,” said Winnie Harlow. “It’s great as I can pair in so many ways and go from day to night with ease and style.” Don’t settle for ordinary – cop your Kyron Awakening starting June 12th on PUMA.com, PUMA Stores and selected retailers globally.