⦁ The D.O.N. Issue #4 is one of the lightest and most advanced adidas Basketball shoes to date
⦁ The D.O.N. franchise aims to empower and elevate the future of next gen hoopers
(PORTLAND, Ore.) — Adidas basketball and All-Star guard Donovan Mitchell is ushering in a new era for his iconic D.O.N. team. Issue 4 will be released on October 1, 2022. The latest version is the lightest and most advanced basketball D.O.N. to date, channeling the speed and agility of Mitchell Superman.
“I’m thrilled to release my fourth signature sneaker and the lightest D.O.N. to date with adidas,” said Mitchell. “Through our partnership, we’ve been able to spread a positive message with the D.O.N. signature series. This is about sharing my NBA experience with everyone who loves to play hoops and provide them with high-performance footwear that can be worn at any level.”
D.O.N. was designed as a blueprint for the future, while reflecting Mitchell’s otherworldly abilities. Issue #4 gets a new LIGHTLOCK upper with a rubber outsole for the most efficient energy transfer during the race. To keep the frame lightweight and take the first step quickly, the sneaker features an all-new adidas Lightstrike Strobel midsole for ultra-light cushioning, while a next-generation drive frame delivers explosive speed for all-court advantage.
D.O.N. Franchise embodies Mitchell’s extraordinary achievements on and off the field, while also representing a call to the next generation of Hoopers to stay positive in the face of adversity and never give up on their dreams. D.O.N. Issue 4 features Core Red and Team Black’s Future of Fast, Dash Grey and Bliss Lilac’s Dream It, Core Black and Carbon’s Lights Out, and Off White’s Realizing It.
D.O.N. Issue 4 is priced at $110 and will be available October 1 at select retailers and online at www.adidas.com/us/basketball.
About adidas
adidas is a global leader in the sporting goods industry. Headquartered in Herzogenaurach/Germany, the company employs more than 62,000 people across the globe and generated sales of € 19.8 billion in 2020.
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