The rising football star brings his distinctive style and personality to the luxury watch brand.
There’s a reason he’s been called “unstoppable” on the court. Erling Haaland’s career is not measured by goals, but by brackets and hat-tricks. At the time of writing, the football superstar has just broken his record of scoring 15 Premier League goals in his first nine games and 28 Champions League goals in his first 22 games.
Today, Breitling is pleased to announce Haaland as the newest face of the luxury watch brand. The Manchester City striker joins other elite athletes including basketball player Giannis Antetokounmpo, snowboarder Chloe King and American footballer Trevor Lawrence in Breitling’s new “All-Star Team” .
Haaland scored. It depends on his size and speed, as well as his textbook style of play as a center forward. In his debut season in the Bundesliga, he was named Player of the Month after just one hour on the pitch. He won the Golden Boot at the FIFA U20 World Cup for scoring a record nine goals in a single game. Now, at just 22 years old, he is considered one of the best players in the world.
“Erling Haaland is exactly what we look for in a squad member,” says Georges Kern, CEO of Breitling. “He’s a powerful performer, he’s got tremendous character, he’s completely authentic and down to earth—Erling is the absolute embodiment of Breitling’s casual and inclusive luxury.”
All-Star Lineup of Sports Ambassadors
“I’m a watch freak, so I was already a big fan of the brand,” says Haaland of the partnership. “If you know my style, you know I always go for a clean look that can take me between my public and private life. The new Breitling I’m representing is exactly that: a watch that works for everything that I do. I can’t wait to introduce it next week and to finally wear it myself.”
Look for Haaland and the rest of the all-star team to represent Breitling at the upcoming major new events and product launches later this month.
ABOUT BREITLING
Founded in 1884, Breitling is a leading Swiss watchmaker. The innovative company invented the modern chronograph and pioneered the navigational tool watch. Today, it’s still breaking new ground as a casual, inclusive, and sustainable luxury brand with more than 150 industrial- loft-inspired retail locations around the world. Breitling’s collections center around air, land, and sea pursuits, all captured in the brand’s unmistakable modern-retro style. The exceptional quality of every watch movement is confirmed by its status as a COSC-certified chronometer, and the brand remains one of only a handful of independent watchmakers to produce its own manufacture calibers. Combining classic watchmaking with the latest innovations, Breitling is both a company with history and one that’s ahead of its time.