Today, we unveil our adidas x 007 collaboration and celebrate the 25th Bond film ahead of the highly anticipated No Time to Die theatrical release this fall.
As part of the collaboration, icons of modern cinema collide with icons of contemporary footwear to celebrate the launch of the 25th James Bond film with a new line of adidas UltraBOOST shoes – all inspired by the world of 007.
Launching first as part of the partnership is the UltraBOOST DNA White Tuxedo – a limited edition style celebrating one of James Bond’s most iconic style statements and available exclusively to adidas Creative Club members via the adidas app and select retail stores Buy. The updated design focuses on a white base with a James Bond graphic on the tongue and the iconic 007 badge for a sleek minimal look that pays homage to the coolest secret agents in the world.
The footwear pack also features:
- ADIDAS ULTRABOOST20 BLACK TUXEDO: Embodies James Bond’s classic black tuxedo. Inspired by thrilling action scenes in No Time To Die, this running shoe features responsive cushioning and a graphic on the sockliner pulled straight from the backdrop of a scene set in Cuba.
- ADIDAS ULTRABOOST 20 Q BRANCH: Honoring Q Branch, the birthplace of wearable tech, is celebrated through the inclusion of a hidden pocket in the lace-cage of the shoe.
- ADIDAS ULTRABOOST 20 NO TIME TO DIE VILLIAN: Inspired by the latest Bond villain, Safin, this design with a look of rough concrete, a lace cage that mimics Safin’s porcelain mask and a sockliner imprinted with details straight from his bunker.
The stylized new design complements the pure functionality of the acclaimed adidas UltraBOOST collection. The BOOST™ midsole in every shoe provides the ultimate in energy return. BOOST™ is made from a strong granular material called “TPU” that provides incredible energy return with every step, as well as excellent cushioning and durability in all conditions.
To celebrate the launch of the series, we’ll be giving fans a chance to win couples through an interactive AR experience on Instagram in September. With MI6-style briefings on Instagram.com/adidasRunning, fans can engage in augmented reality scavenger hunts on maps of London’s most iconic franchise locations.
Starting September 17th, members of the Creators Club program will be able to purchase the UltraBOOST DNA white tuxedo. The rest of the adidas x 007 collection will be released on September 24th via the app, adidas.com and select retail partners.
No Time To Die will be released in cinemas globally from September 30 2021 in the U.K. through Universal Pictures International and the in U.S. on October 8 from MGM via their United Artists Releasing banner.