PORTLAND, Ore., March 14 – Adidas today revealed the brand’s newest signing, Francisco Roman Alarcon Suarez, better known as Isco. The Spain international and Real Madrid midfielder has joined Adidas’ prolific squad of athletes.
Isco joins a strong pool of La Liga talent signed at Adidas, which includes Lionel Messi, Gareth Bale, Karim Benzema and Marcelo. Known for his incredible ball-handling and passing skills, Isco has the ability to inspire audiences and trophies around the world. At 26, he won four Champions League titles, a La Liga medal and a Copa del Ray trophy for his current club, Real Madrid.
Isco will wear the adidas NEMIZIZ football boots for the remainder of the season. Allowing the most dynamic players in the game to unleash their agility, NEMEZIZ is designed to maximize movement and control speed. Isco will join the likes of Lionel Messi as the boot’s iconic athlete.
Speaking at the announcement Gregory Fernandez, Senior Director Sports Marketing at adidas said: “We are delighted to bring Isco on board as an adidas athlete. Unquestionably one of Europe’s most talented players, who plies his trade on the biggest stage for Real Madrid, Isco is a tremendous addition to the adidas family. I cannot wait to see him take his game to the next level in the coming years wearing the adidas NEMEZIZ boot.”
Isco himself said of the announcement: “adidas has a reputation among players for always providing the best tools to help athletes succeed. My style of play is built on agility and creativity and the NEMEZIZ boots are perfect to help me bring out the best in my game.”