Adidas presents the Spring/Summer 20 Athletics Collection, a capsule wardrobe that reimagines the essence of iconic sportswear essentials for the next generation of athletes.
The Spring/Summer 20 collection offers modern sportswear for men and women looking for functionality and style in everyday clothing. Combining performance and streetwear staples from apparel, footwear and accessories, the collection can be mixed and matched to create a variety of unique looks.
Designed for pre- and post-performance wear, the collection includes a range of casual silhouettes designed for stylized layering and featuring athletic utility fabrics for unrivaled comfort and freedom of movement. Functional details include low-profile woven pockets, customizable patches and reversible garments.
A tribute to classic sports culture, the collection interprets popular sportswear with contemporary design elements. From the exaggerated oversized version of the classic varsity jacket seen in the updated VRCT jacket, to the tribal graphics incorporated into the Thai boxing-inspired Urban Tiger Oversized hoodie, to the colorblocking of the classic team-new sports dress, the collection’s New in bold prints, unique embroidery and fresh silhouettes.
To celebrate the SS20 collection, adidas teamed up with a diverse creative team from around the world, including New York dancer Mette Towley, Real Madrid footballer Isco and actress Natasha Liu Bordizzo. Watch a branded video of the campaign at adidas.com/madehere.
The first of the SS20 collections will hit Adidas stores and adidas.com from February 6, with more pieces to follow throughout the season.
