Today, adidas Basketball present the 2023: Chapter 01 Collection, the first in a series of branded premium offerings firmly rooted in the “Remember Why” ethos, demonstrating the art of tailoring through bold simplicity and thoughtful design. The apparel collection celebrates the revolutionary spirit of the Three Stripes and strips away the redundant with a refreshing new palette to play with.
The 2023 Collection: Chapter 01 offers a wide range of luxury sportswear in a muted palette for the modern athlete, including premium joggers, sweatpants, sleeveless shirts, shorts and more. The collection is meticulously crafted to offer casual form and function while offering a variety of styles – on and off the court.
The 2023 collection was presented in the latest adidas basketball film, entitled “Chapter 01: Remember Why”, which premiered worldwide on November 21, ushering in a new era of originality on and off the court. Created by creative agency Johannes Leonardo and brought to life through ILLIMITÉWORLD’s avant-garde vision, Chapter 01: “Remember the Why” is rooted in basketball culture and serves as an invitation to focus on the game itself. As Elton Ellis’ You Made Me So Happy plays, the film follows the unknown Hooper through all the distractions of success until he finds absolute serenity in a desolate place where there is nothing but him, the ball and the ring.
“You never forget the first time you pick up a basketball,” says Eric Wise, adidas Basketball’s Global General Manager. “That day connected me to the game forever. At adidas Basketball, we believe that possibilities are endless when you know your why. We hope that this new era of adidas Basketball will remind everyone that the most important part of doing anything is why you started in the first place.”
Available in Halo Green, Metal Gray and Cloud White, the 2023: Chapter 01 Collection can be purchased through the verified app and adidas.com/us/chapters-basketball for $35-$90.
For more on adidas Basketball, The 2023 Collection: Chapter 01 & “Remember The Why” anthem film follow the below.
adidas Basketball:
IG: @adidasbasketball / @adidas
Twitter: @adidashoops / @adidas
adidas.com/basketball
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#REMEMBERTHEWHY
CHAPTER 01: REMEMBER THE WHY” FILM CREDITS
Brand:
adidas
Agency:
Johannes Leonardo
Production Partners:
Love Song
Casting Agency:
Nimzo Casting
Editorial Company:
Final Cut
Visual Effects & Color:
Mathematic La
Music Supervision:
Record-Play Ltd
Music Composition (Original Music by*):
Human
Sound Design & Mix:
Barking Owl
“Ball Journey Act 1 & 2”
Composed By Original music composed by Mathew O’Malley for Human
“You’ve Made Me so Very Happy”
Performed by Alton Ellis
Copyright: (P) 1970 Sanctuary Records Group Ltd., a BMG Company
Publisher: Sony Music Publishing