NEW YORK, Dec. 19, 2019 /PRNewswire/ —Following the Spring 2019 announcement of their industry-changing global partnership, adidas and Beyoncé are proud to present the first adidas x IVY PARK collection, launching in stores and online on January 18, 2020.
One of the most celebrated visionaries of our time, Beyoncé has teamed up with adidas to create a collection that blends fashion and storytelling like never before. This unique relationship champions the values of inclusivity, community and diversity, taking consumers on an unconventional journey, beginning with the Spring ’20 capsule collection. This partnership honors Beyoncé’s ownership of IVY PARK and continues her journey as one of the first black people Frauen, the sole owner of an athleisure brand.
“It is a dream come true to re-launch IVY PARK as the sole owner,” said Beyoncé. “My team has worked hard with the adidas team in bringing my vision to life for this first collection and I am grateful and proud. From the accessories to the clothes and footwear, I wanted to design and re-imagine pieces that serve as favorite armor for anyone who acknowledges the strength in their individual style and lives freely and boldly.”
Adidas x IVY PARK Launch Capsule Collection Featuring the debut IVY PARK footwear and a range of stylish and functional performance gear, including unisex apparel and accessories, celebrating strength, freedom and individuality for those who dare to venture into And live without compromise.
The palette of the collection features vibrant shades of sunny orange and cream maroon that are as bold as the wearer. The style embodies a work ethic that is as relentless and innovative as its creator. Versatile and layered, these pieces give the wearer the tools they need to be creative and get the job done, whether in the field or on the road. Purposeful overalls, cargo pants and hoodies, and cycling shorts reinforce this attitude. The asymmetry is reflected in dresses and coats, with suspender detailing throughout the collection, whether as straps on sports bras, bags or backpacks.
Complemented by four footwear styles, adidas x IVY PARK reinterprets iconic adidas classics with statement colors and a fresh design approach.
“adidas is the creator’s brand and has always championed the creative mindset,” said Torben Schumacher, General Manager adidas Originals and Style. “With Beyoncé we have the shared goal of putting creativity at the forefront of everything we do to go beyond what we’ve done before and create something entirely new. The first adidas x IVY PARK collection unites the vision of Beyoncé with adidas’ expertise and authenticity in sport and innovative design; the undeniable work ethic and steadfast point of view of Beyoncé shows through in every detail within the collection.”
Adidas has paved the way in the past by partnering with artists to bring their vision of design and style to life. Beyoncé’s ability to tell a story and entice consumers to follow her into uncharted territory is best-in-class. Through this iconic collaboration, the brand is working with one of the most influential storytellers of the 21st century to push boundaries and explore unexpected avenues.
The collection will be available online at @adidas.com and select stores starting January 18, 2020. Item sizes currently available are XS – XL. Prices range from $25 for accessories to $250 for outerwear.
About adidas
adidas is a global leader in the sporting goods industry with the core brands adidas and Reebok. Headquartered in Herzogenaurach/Germany, the company employs 57,000 people across the globe and generated sales of around € 22 billion in 2018.
About Parkwood Entertainment
Parkwood Entertainment is a film and production company, record label and management firm founded by entertainer and entrepreneur, Beyoncé in 2010. With offices in Los Angeles and New York City, the company houses departments in music, film, video, live performances and concert production, management, business development, marketing, digital, creative, philanthropy, and publicity. Under its original name, Parkwood Pictures, the company released the film Cadillac Records (2008), in which Beyoncé starred and co-produced. The company has also released the film Obsessed (2009), with Beyoncé as star and executive producer, the winner of the Peabody Award for Entertainment, Lemonade (2017), and the Emmy®-nominated Homecoming: A Film By Beyoncé (2019), which documents Beyoncé’s history-making performance at the Coachella Valley Music & Arts Festival in 2018. Parkwood Entertainment produced The Mrs. Carter Show World Tour (2013-2014), The Formation World Tour (2016), and the aforementioned “Homecoming” performances at Coachella (2018), and co-produced the ON THE RUN TOUR (2014) and ON THE RUN II (2018).