All Expressions, No Definitions
Victoria’s Secret launched its Undefinable global campaign to highlight the brand’s ongoing commitment to absorbing and promoting women’s voices and unique perspectives. The inspiration behind the global campaign and the true stories shared everywhere are part of the brand’s commitment to developing, listening and affirming that beauty is always a personal issue. Campaigners spoke from their personal experiences about the importance of recognizing that women are not defined by anyone, but by themselves.
The Undefinable event will be showcased on the 3rd floor of the flagship store on 5th Avenue, starting Monday, October 3rd, as a fun and immersive exploration of the event throughout the month.
As the brand continues its commitment to listening and learning, Victoria’s Secret also invites all women to participate in the conversation to raise their voices and share their stories about why they are #undefinable.
Campaign Talent
Filmed and directed by Harley Weir in collaboration with LOOK Creative Agency, Camilla Nickerson designed the Undefinable campaign by VS Collective partners Adut Akech, Bella Hadid, Eileen Gu, Hailey Bieber, Paloma Elsesser and Valentina Sampaio and pioneering Changemakers Bethann Hardison, Bran Nee Spencer, Femita Ayanbeku and Ross Namajunas.
“The Victoria’s Secret consumer is at the heart of all we do and we will continue to use our platform to celebrate individuality and diversity given the brand’s vision to be the world’s leading advocate for women. The cast featured in this campaign represents the multifaceted, honest and ever-evolving beauty of womanhood – a journey that is only each individual’s to choose.” says Amy Hauk, CEO Victoria’s Secret and PINK.
“The Undefinable concept was created as an avenue to really cement our brand positioning and our commitment to our revolution and transformation. This particular campaign goes beyond one season – and is about our ongoing commitment to celebrating all women and every unique layer that makes them who they are. We are not here to dictate how to define beauty for anyone but instead we are here to celebrate how they define beauty on their own terms. We’re proud to share Undefinable with women all over the world and invite them to share their own powerful stories.” says Raúl Martinez, EVP, Head Creative Director at Victoria’s Secret.
“I’m proud to be part of a campaign for a company that’s redefining its historic image of beauty by making glamour and comfort accessible and inclusive for many body types. There is so much power in taking charge of your identity, and Undefinable embodies just that. The women featured in this campaign are a true representation of loving who you are and I can’t wait to share this sentiment with the world.” says Brittney Spencer
Instagram: @victoriassecret
Exclusively available at Victoria’s Secret stores and Online.