The Spring 2020 CALVIN KLEIN JEANS and CALVIN KLEIN UNDERWEAR global campaigns celebrate uncompromising confidence and self-love.
The event was led by actors willing to reveal themselves to the world, including singer-songwriter and pop star Justin Bieber, reggae singer Maluma, R&B soul sinner SZA, rapper and singer-songwriter Lil Nas X, model and actor Hunter Schafer, model Kendall Jenner and singer-songwriter and actor Zhang Yixing.
Famous photographer Mario Sorrenti took this photo with a video by Bardia Zeinali. The Surrealist movement combined real emotion with fantasy to create expressive images and above all exude confidence. An ode to self-expression, each set captures talent in its own over-the-top world, the stripped-down and raw elements inherent in the brand that drive the story with IT.
About Calvin Klein
It’s a global lifestyle brand that exemplifies bold, progressive ideals and a seductive aesthetic. We seek to thrill and inspire our audience while using provocative imagery and striking designs to ignite the senses.
Founded in 1968 by Calvin Klein and his business partner Barry Schwartz, we have built our reputation as a leader in American fashion through our clean aesthetic and innovative designs. Global retail sales of CALVIN KLEIN brand products exceeded $8 billion in 2016 and were distributed in over 110 countries.
Photographer: Mario Sorrenti – Publication: Avessa Magazine