Maluma calvin klein cover
Maluma calvin klein cover | Foto: Maluma calvin klein cover

Calvin Klein Campaign with Maluma

Por: Karen Limón

3, December, 2021 en Maschio

The Spring 2020 CALVIN KLEIN JEANS and CALVIN KLEIN UNDERWEAR global campaigns celebrate uncompromising confidence and self-love.

The event was led by actors willing to reveal themselves to the world, including singer-songwriter and pop star Justin Bieber, reggae singer Maluma, R&B soul sinner SZA, rapper and singer-songwriter Lil Nas X, model and actor Hunter Schafer, model Kendall Jenner and singer-songwriter and actor Zhang Yixing.

The singer and songwritter Maluma wearing Calvin Klein red underwear
The singer and songwritter Maluma wearing Calvin Klein red underwear

Famous photographer Mario Sorrenti took this photo with a video by Bardia Zeinali. The Surrealist movement combined real emotion with fantasy to create expressive images and above all exude confidence. An ode to self-expression, each set captures talent in its own over-the-top world, the stripped-down and raw elements inherent in the brand that drive the story with IT.

Maluma photo for Calvin Klein 2020 Spring Campaign
Maluma wearing white Calvin Klein’s underweear for the 2020 Spring Campaign. Photo by M. Sorrenti.

About Calvin Klein

It’s a global lifestyle brand that exemplifies bold, progressive ideals and a seductive aesthetic. We seek to thrill and inspire our audience while using provocative imagery and striking designs to ignite the senses.

Founded in 1968 by Calvin Klein and his business partner Barry Schwartz, we have built our reputation as a leader in American fashion through our clean aesthetic and innovative designs. Global retail sales of CALVIN KLEIN brand products exceeded $8 billion in 2016 and were distributed in over 110 countries.

Photographer: Mario Sorrenti – Publication: Avessa Magazine