Victoria’s Secret kicked off the holiday with a gala dinner event attended by many influential guests. Crowds including VS Collective members, influencers and pundits poured into the world of MAD for PLAID to celebrate the launch of the holiday collection, which is now available online and at major retailers nationwide.
Victoria’s Secret’s new MAD for PLAID collection features plaid in a variety of colors, refined details and comfortable essentials, with highlights including the Dream Angels half-plaid bra, plaid flannel pyjama set and a very sexy bombshell Push-up bra. Featuring VS Collective members Paloma Elsesser and Adut Akech as well as Bella Hadid and Imaan Hammam, the new campaign in the collection is inspired by words like traditional and whimsical and evokes nostalgia for this year’s holiday season.
At the event, guests were transported to Plaid Wonderland, inspired by the new whims of the Plaid movement, which reflected a playful escape from the hustle and bustle of New York. Having entered the world of Lattice Dreams through the mysterious red door, guests are invited to enjoy an intimate three-course meal in a stunning fairytale-like dining setting. Various interactive experiences include an Ames photo studio with magical illusions, and embroiderers and engravers personalize Christmas gifts. The Bombshell Bar, inspired by the new fragrance bombshell celebration, offers a range of exclusive cocktails inspired by the aroma and elegance of a champagne tower.
