Witnessed by Chairman and CEO Stephan Winkelmann, the world’s largest Lamborghini showroom will open with a new corporate identity and design, as well as the Middle East’s first pop-up Lamborghini Lounge.
Sant’Agata Bolognese, 21 December 2021 – Automobili Lamborghini is celebrating the double inauguration of its newly designed dealership in Dubai and the opening of the first pop-up Lamborghini Lounge in the Middle East. The lounge is the second of its kind in the EMEA region and is located within ME Dubai, part of Meliá Business Bay. Like the first Lamborghini Lounge in Porto Cervo, Sardinia, it features an Advertiser’s Studio where customers ordering a car can fully personalise every aspect of the colour and trim of their new Lamborghini or arrange a test drive , and one for partners and events.
Sophisticated new immersive venues to be created at Meliá ME: a bold expression of art and contemporary culture designed by architect Zaha Hadid, an outdoor Lamborghini Urus display and a Lamborghini Huracán STO in the hotel lobby as part of the lounge Contents, on the second floor of the hotel. The Opus by Omniyat, Al A’amal Street lounge is open until 17 January. The Lamborghini Lounge venue is designed for events, providing an upscale lifestyle experience for guests including Lamborghini customers, their family and friends, and creating a meeting and event venue for enthusiasts. This intimate setting expresses the essence of the Italian supersport brand, creating a strong bond with visitors and allowing everyone to experience the unrivaled Lamborghini brand first-hand.
Lamborghini Chairman and CEO Stephan Winkelmann was in Dubai for the official opening of the lounge, and said: “I am delighted to open the doors to this private and exclusive space our customers can call their own. The UAE is a very important market for us, and following the success of Dubai’s Expo 2020 we wanted to create a venue that would allow us to reach even more of our loyal fan base, and create a vibrant and personal connection with the Lamborghini lifestyle and our Italian heritage.”
Stephan Winkelmann also attended the official opening of Lamborghini’s redesigned showroom in Dubai, owned by the Italian automaker’s long-term partner Al Jaziri Motors. The new facility on Dubai’s legendary Sheikh Zayed Road features the world’s largest Lamborghini showroom, a new corporate identity and corporate design brand language, an extensive exhibition of new and used Lamborghini models and an extensive aftermarket centre. The 891-square-metre, three-storey building also features digital elements to give visitors an immersive look into the world of Lamborghinis, while Studio Ad Personam hosts new Lamborghinis looking to personalise them with an almost limitless colour palette. Exterior and interior customers, materials, custom fairings and fittings.