Milan, 30 January 2018 – Campari, the legendary Italian aperitif, today launched the 2018 Campari Red Diary – The Legend of Red Hands short film in Milan, the birthplace of Campari. This year’s film further develops Campari’s ethos of “Every Cocktail Tells a Story” and celebrates the talent of bartenders, especially Red Hand, the world’s best cocktail master.
Starring world-renowned actress Zoe Saldana and Italian actor Adriano Giannini, this short film directed by Italian director Stefano Solima is a gripping mystery that leads the world Spectators everywhere look for the perfect Campari cocktail.
At dusk, under the famous cathedral of the founding city of Campari in Milan, we meet the charismatic photographer Mia Parc, played by Zoe Saldana, whose name It’s Campari’s perfect anagram. Director Stefano Sollima deftly uses his expertise in the thriller genre to create a tense and captivating atmosphere, following Mia’s quest and unraveling a secret mission to bring to life the mysterious character of Red Hand, who is one of the most popular characters of all time. The artisan of the best Campari cocktails, go and explore.
Mia’s dedication to finding the perfect cocktail has led her to discover red hands around the world who have the passion and ability to create the best cocktails with Campari at their core. A true celebration of bartending talent from around the world, Mia travels from Milan to New York, Buenos Aires, Rio de Janeiro, Berlin and London from six of the world’s top bartenders who have created their own inspiring” Red Hand’ Campari – Lovers all over the world are looking for and enjoying the perfect cocktail.
Commenting on her starring role, Zoe Saldana said: “Playing Mia Parc in ‘Red Hand’ was an amazing experience that took me through my character and her quest for perfection To a world of mystery and intrigue. Participating in an event that not only has a great legacy but is always a pleasure for a brand with such a rich and iconic heritage, especially with a partner like Campari, They recognize that behind a great cocktail there is a great bartender, and that the ingredients aren’t going to reach their full potential without engaging the amazing hands.”
On making the short movie, Stefano Sollima says: “Being Italian, and someone who enjoys telling shorter stories in this genre, it has been an honour directing the Legend of Red Hand. Working with globally recognisable and gifted actors to tell such an intriguing and mysterious story to represent a brand as iconic as Campari has made the whole experience very memorable. In the film, I’ve explored the very essence of the secret of Campari: the secret ingredient that enables you to achieve such a splendid result. Yet that component is just a tiny part, and what makes the difference is how much you put in. Similarly, Red Hand is the secret, the hidden element that makes all the difference.”
On playing Davide, Adriano Giannini comments: “I am thrilled that viewers will finally be able to see the creative brilliance of Stefano Sollima and his homage to Campari’s Italian heritage. I have thoroughly enjoyed bringing the captivating storyline life in my role as Davide, named after the founder of Campari, alongside the talented Zoe Saldana.”
Bob Kunze-Concewitz, Chief Executive Officer of Gruppo Campari: “We are extremely proud to be unveiling this year’s Campari Red Diaries short movie, and bringing the premiere back to Milano, the place where it all began and the birthplace of Campari. “Now in its second year, the Campari Red Diaries campaign has taken a new turn in its creativity to demonstrate Campari’s ambition for the perfect cocktail, and celebrating the talent of bartenders who share the same desire.
“With names like Zoe Saldana, Stefano Sollima and Adriano Giannini, all having integral roles at telling our story, we are excited to bring you on our journey to discover the Legend of Red Hand and we hope that this story we will inspire people around the world to go on their own personal quests in the hunt for cocktail perfection to find their own Red Hand.”
Available globally on Campari’s official YouTube channel (www.youtube.com/EnjoyCampari) and on social media, the Red Hands legend will have its red carpet premiere in Milan.
- Walter Thompson Milano created the Campari Red Diaries concept, including the original story of The Legend of Red Hand, of which the screenplay was written by Stefano Bises. Campari Red Diaries, including The Legend of Red Hand, was produced by Think Cattleya.
-ENDS-
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ABOUT CAMPARI RED DIARIES
Launched in 2017, Campari Red Diaries is the evolution of the Campari Calendar. A 360o holistic campaign, with a short movie at the heart, Campari Red Diaries brings to life Campari’s ethos that “every cocktail tells a story”. Campari Red Diaries is launched digitally, with the short movie hosted on Campari’s official YouTube page.
ABOUT CAMPARI
Campari is a contemporary and charismatic classic. The secret recipe, which has remained unchanged, originated in Novara in 1860 and is the base for some of the most famous cocktails around the world. Campari is an alcoholic spirit obtained from the infusion of bitter herbs, aromatic plants and fruit in alcohol and water. With its vibrant red colour, intense aroma and inspiring flavour, Campari has always been a symbol of intrigue and pleasure, which unfurls itself into a captivating drinking experience. These are the values that have made the Campari brand famous throughout the world as an icon of passionate Italian style and excellence.
ABOUT NEGRONI
It was around the year 1919 in Florence when Count Camillo Negroni contemplated ordering an Americano cocktail but decided it was time for a change. He requested it with a touch of gin instead of soda, inspired by his last trip to London and its prevalent gin scene. The bartender was pleased to honour Count Camillo Negroni’s request and added an orange garnish rather than the lemon wedge of the Americano to signify the new drink he had created. In Florence, the Count’s ‘usual’ became known as Count Negroni’s Americano, or the “Americano with a touch of gin”, but whatever it was referred to as back then, the Negroni was born. The Negroni is now one of the most famous contemporary classic cocktails. Anywhere you go in the world, you will find a mixologist who can make you the iconic Negroni. The original recipe, the perfectly balanced combination of equal parts of Campari, Red Vermouth and London Dry gin, is almost a century old and continues to be enjoyed today. The International Bartenders Association (IBA) lists Campari as an official ingredient of the Negroni , and thus, there is no Negroni without Campari! For more information visit www.campari.com.
ABOUT GRUPPO CAMPARI
Gruppo Campari is a major player in the global spirits industry, with a portfolio of over 50 premium and super premium brands, spreading across Global, Regional and Local priorities. Global Priorities, the Group’s key focus, include Aperol, Appleton Estate, Campari, SKYY, Wild Turkey and Grand Marnier. The Group was founded in 1860 and today is the sixth-largest player worldwide in the premium spirits industry. It has a global distribution reach, trading in over 190 nations around the world with leading positions in Europe and the Americas. The Group’s growth strategy aims to combine organic growth through strong brand building and external growth via selective acquisitions of brands and businesses.
Headquartered in Milan, Italy, Campari owns 18 plants worldwide and has its own distribution network in 20 countries. The Group employs approximately 4,000 people. The shares of the parent company Davide Campari-Milano S.p.A. (Reuters CPRI.MI – Bloomberg CPR IM) have been listed on the Italian Stock Exchange since 2001. For more information: www.camparigroup.com/en
Photography by: Mateo