Burberry has launched a new Christmas campaign, The Night Before, a celebration of the excitement and anticipation of the holiday preparations.
The hustle and bustle of the festive season is captured by the trendsetting TORSO in a fast-paced film that captures intimate moments of holiday preparations through Burberry’s signature lens: confidently individual, boldly original and free.
Starring world-famend Shakira and Burna Boy – each making their Burberry marketing campaign debut – every encompass their very own interpretation of the excitement of the night time before. The movie suggests numerous episodes: offers in Burberry House Check pile upon every different as Burna Boy strides throughout freshly fallen snow, musicians rehearse to the rhythm of the season, Shakira stands on formal dinner tables that rework right into a Burberry runway – the closing putting for self-expression and new takes on festive traditions.
The series consists of iconic outerwear from duffle coats in birch brown Burberry Check to beige automobile coats. Evening put on consists of tulle robes with the Equestrian Knight Design and oak leaf crest in light-catching crystals in addition to traditional menswear fits published and jacquard-woven with the Equestrian Knight Design. Accessories shimmer with metal finishes and light-catching crystals.
The campaign is dedicated to the joyful moments of preparation for the festive period.
THE CREATIVE TEAM
• Directors & Photography: TORSO
• Stylist: Julia Sarr-Jamois
• Talent: Shakira and Burna Boy
• Hair Stylist: Jordi Fontanals
• Make-up: Vass Theotokis
• Music: Soundtrack composed and performed by Ville Haimala
ABOUT BURBERRY
• Burberry is a British luxury brand headquartered in London, UK.
• Founded in 1856, Burberry is listed on the London Stock Exchange (BRBY.L) and is a constituent of the FTSE 100 index.
• BURBERRY, the Equestrian Knight Device, the Burberry Check and the Thomas Burberry Monogram and Print are trademarks belonging to Burberry.
• For more news: www.burberryplc.com
• For more information on Burberry’s approach to responsibility: www.burberryplc.com/en/responsibility/ approach-to-responsibility