From October 1st, ABSOLUT VODKA invites everyone to celebrate the world’s expressive minds with the launch of a new limited edition bottle of Absolut Voices.
Embodying the brand’s core belief that the world is a better place when we bridge differences, Absolut Voices make a difference by encouraging people to open up and (re)connect – for more inspiring and memorable moments.
Absolut Voices brought the brand’s core beliefs to life and really made a splash with their unique bottle design featuring sonic expansion illustrations on bottles made from 80% recycled glass. The new edition is a celebration of the wave makers and trailblazers of the world. It’s a powerful reminder of how bringing people from all walks of life together can empower simple ideas of love, solidarity, celebration and solidarity to grow beyond their closest circles to something greater.
Looking through the sapphire blue glass, the premium spirit within is waiting to be unbottled, in which every ingredient is sourced from southern Sweden. Every drop of water and every seed of wheat coming from one source, one village and one community. The limited edition also features a custom medallion in one of four vibrant colours.
No matter where, or with whom, you’re mixing in the world, you can connect with Absolut. As Elin Furelid, Global Head of Absolut Portfolio & Design, says on the subject:
“Celebrating diverse and different viewpoints has always been in our spirit. From championing international artists and activists in the 80s, to our longstanding support of the LGBTQ+ community, including our collaboration with the Gilbert Baker Foundation, who are dedicated to the legacy of the Rainbow Flag’s original creator. We’re continuously inspired by the idea that the world becomes a better place when we come together beyond differences, share good times and empower one another. That spirit is what Absolut Voices is all about.”
So it’s time to get into the festive mood with the new limited edition Absolut Voices.
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