Borgo Panigale, Bologna, 27 January 2022 – Ducati has announced the creation of the Ducati Unica, a new customization program for those who want to design and build their own unique motorcycle. With Ducati Unica, Centro Stile Ducati opens doors to Ducatisti and accompanies them to realize their dreams: working directly with designers and technicians to create motorcycles unique in the world
Ducatisti participating in the program can step into the Atelier Ducati Centro Stile in person, tell the designers what they want, and through regular tours, track the progress of their bikes, and experience first-hand the dedication and dedication that Ducati retains for each customization. The level of attention to detail before the project. With the support of the professionals of the Ducati Unica team, the customisation process is outlined and every detail is defined: noble materials, special finishes, special colours and Ducati Performance accessories. Everything is up to true Ducati style standards.
From the initial sketches to the delivery ceremony, every stage of the bike’s production is documented and accompanied by enthusiasts’ participation. Andrea Ferraresi, Director of Centro Stile Ducati: “Design is a unique element of our creation. We wanted to give Ducatisti the opportunity to identify more of their own bikes and make it a direct expression of each person’s personal style. That’s why we created Ducati Unica , an exclusive program that attests to the excellence of Made in Italy that Ducati represents worldwide. An exciting and unforgettable personalised experience can be experienced directly at our Centro Stile. Ducatisti finally sees that on their bikes A moment that made us very excited and very proud to be here at Centro Stile.”
Every Ducati Unica is delivered to its owner along with a unique certificate to prove its originality and ensure its non-repeatability. The uniqueness and obsession with detail of each Ducati Unica project means the company can only accept an extremely limited number of requests each year, and only those deemed to be in line with the brand’s values. Ducati dealers are an integral part of the project. By contacting them you can get the information you need to request access to the program, which is expanding globally and will be available for the Ducati and Scrambler Ducati series