Art is an integral part of Bugatti’s more than 112-year heritage. French luxury brand founder Ettore Bugatti came from a family of famous designers and sculptors. His father, Carlo Bugatti, an internationally acclaimed artist, designer and silversmith, instilled in Ettore his love of craftsmanship and innovation – values that remain in Bugatti’s DNA today. everywhere. Bugatti has now teamed up with British luxury company Asprey to create a highly unique piece of art of the future.
Combining more than 352 years of tradition, the collaboration between these two top luxury brands from France and the UK is a gathering of master craftsmen who have perfected their skills and innovative approaches over the centuries. Founded in England in 1781, Asprey has long been considered the epitome of luxury. Asprey offers one-of-a-kind products, often bespoke commissions, crafted in its prestigious studios, catering to the world’s most discerning and respected clients, including royalty, heads of state and international connoisseurs. Like Bugatti, Asprey is committed to unparalleled focus, attention to detail and the pursuit of perfection. Asprey continues to redefine luxury in terms of quality, sophistication and innovation.
In the 19th century, when Carlo Bugatti entered the world of art and design with his work, Asprey artisans became famous for supplying the royal family with luxurious pieces. At the 1851 Universal Exposition – the first in a series of World’s Fairs that continued to flourish – Asprey was awarded the Gold Medal by Queen Victoria of England for her impressive collection of first aid kits.
Keep improving Technological innovation and the pursuit of perfection are the core of the two brands. Throughout its history, from the record-breaking Type 35 race cars of the 1920s and 1930s to the 300-mile break through seemingly unreachable barriers, Bugatti’s nature is to push boundaries. Bugatti has always prided itself on partnering with like-minded brands that share the same values, and Asprey is no exception.
Asprey is also celebrating its 240th anniversary this year, and with the launch of Asprey Digital Studio in 2021, it remains at the forefront of luxury reinvention and manufacturing. Asprey transforms classic designs into future heirlooms and can take center stage in prestigious museums and prestigious auction houses around the world. Now, with the advent of cutting-edge digital studios, Asprey’s heritage studios are pushing designers to create 21st century masterpieces and incorporate the latest innovations. Design techniques while extending and preserving the traditional craftsmanship and craftsmanship of its workshops.
More details will be announced soon. The debut of Bugatti’s collaboration with Asprey will be a one-of-a-kind NFT featuring sculptures of famous Bugatti models, designed, developed and manufactured by Asprey’s new digital studio using state-of-the-art production technology. In the future, Bugatti owners and Asprey customers will be able to Commission their own one-of-a-kind sculptures and purchase limited editions and one-offs, each incorporating NFT technology. Non-Fungible Tokens (NFTs) awarded to each unique sculpture A digital certificate of authenticity that also unlocks special Asprey content and features through a unique NFT
Asprey roadmap.
Wiebke Stahl, Managing Director at Bugatti International, said: “Bugatti has an established history of partnering with renowned brands to create some truly exceptional and unique products. We believe that Asprey shares many of the fundamental philosophies that are deeply embedded within Bugatti’s DNA. Bugatti and Asprey both represent the rare combination of time-honored tradition, innovation, and groundbreaking technologies – qualities which overlap each brand’s exclusive creations over hundreds of years. This is the
beginning of an exciting chapter, and we are looking forward to sharing much more about our inaugural works
of art.”
Ali Walker, Chief Creative Officer at Asprey’s Digital Studio: “Asprey and Bugatti’s partnership is an extraordinary artistic collaboration. The meeting of two brands, respective national treasures, is a very exciting proposition. We are creating something very special, and welcome all to register for an invitation on our microsite, which will have all the latest information, product drops and innovative developments of this exciting partnership.”
To learn more and apply for invitation to the program visit www.aspreybugatti.com