– 100,000 Scrambler Ducati have been delivered to enthusiasts since 2015, a milestone Realized in honor of the 60th anniversary of the first historic model Famous
– Collaboration with Carrera Eyewear to create an exclusive sunglasses collection A limited edition of 60 pieces, one celebrated each year
– At the Ducati Museum, the temporary exhibition “Scrambler 60th” is illustrated and displayed Celebrating the History of the Place of Joy
Borgo Panigale, Bologna, 20 September 2022 – Number of Scrambler Ducati bikes delivered to Fans all over the world, a passionate international community to share and represent Free expression of Scrambler Ducati values and fun on two wheels, now with reached 100,000. A major milestone reached in the year of the 60th anniversary of the founding of the state Celebrating the first anniversary of the first historical model.
Ducati relaunched the Scrambler project in 2015 with all the ingredients of the original 1960s Ride a bike and bring to life a new world called “Place of Joy” where values, experiences and ideals live can be shared. A true star is not bikes and shows, but the human universe and their enthusiasm. From the year it arrived, Scrambler Ducati has represented a true brand Benchmark, a new trend, a new interpretation of the motorcycle world.
Historically manufactured at the request of the Berlin Brothers, Ducati U.S. importer In the 1960s, who wanted a model for American motorcyclists, the first Scrambler Ducati started production in 1962 and ended in 1975. The bike was an instant hit with great results Success is also due to its technical characteristics, but above all its style and attitude It embodies the non-conformity and rebellious spirit of those years.
Ducati has offered many different interpretations from 2015, including the first Scrambler Ducati Icon in Urban Enduro, Full Throttle, Street Classic and Classic Versions, Mach 2.0, Italia Independent Limited Edition, Flat Track PRO, Café Racer, Desert Sled, Sixty2 and Icon Dark. Complete the Happy Land series including the latest and Contemporary 1100 Tribute PRO, Urban Motard and Nightshift represent true A concentration of appeal and style.
o celebrate this important anniversary and these achievements, Scrambler Ducati Eyewear in collaboration with Carrera Eyewear, already an official partner of Ducati Corse Create a collection of iconic sunglasses designed for the occasion, limited edition of 1 60 pieces.
The style of the sunglasses reflects the Carrera aesthetic with rustic details Joy brand logos such as the Scrambler Ducati logo on the right lens and classic style finishes Color “62 Yellow”. Double nose bridge with Scrambler Ducati signature and logo To celebrate the brand’s 60th anniversary, the right temple appeared. All enriched by exclusive Personalised packaging with visible Scrambler Ducati logo on the lenses.
The limited edition will be available exclusively at Carrera E-Commerce from October 1st Europe, America and Europe Ducati e-commerce.
Anyone who has visited the Ducati Museum in recent months will be able to relive this Learn about the history of the brand and its motorcycles through the temporary exhibition “Scrambler 60th”, open until the end of September. Themed areas tell the story of the Land of Joy and its world: Design, lifestyle, customization, exploration and self-expression. Tourists can also Leave an instantly recognizable mark on the wall of self-expression Because it’s full of colorful sticky notes that collect people’s thoughts, thoughts and emotions People who have seen the exhibition.
Celebrate on Ducati YouTube channel and Ducati and Scrambler Ducati social profiles A video is provided that traces the historical highlights of the Land of Joy brand from 2015 to 2015 today