ANDREA VALDIRI, FOR INFLUXES MAGAZINE
ENTREPRENEUR, ARTIST, MODEL AND MOTHER
Andrea del Carmen Ospino Valdiri, is a Barranquilla who has managed to climb in the world of content creation thanks to her charisma, her sensual dances and her ability to connect with the public in a natural way through her productions and her great social work.
Behind Andrea there is a brand known as “La Valdiri”.
This mark represents the drive, tenacity and perseverance of a girl who lived the consequences of domestic violence; A situation that led her to work since she was 15 years old, selling hot dogs on a corner, designing beachwear, selling second-hand clothes, among many tasks to support her family and her first daughter when she was only 18 years old at that time.
Andrea is the youngest of 3 sisters, she is currently married with 2 daughters, Isabella and Adhara, she is a professional in radio, film and television production from the Autonomous University; University that gave her the opportunity to study a professional career through a sports scholarship as a goalkeeper, before graduating she was already participating in the world of entertainment at a very young age, where she has modeled, created choreographies for many national artists.
In 2015, she was elected Mrs. Colombia, and her debut in social media was creating challenge ́s of Dances of popular songs within which she made “Dura” by Daddy Yankee that viralized her globally thanks to the artist’s post on her profile, which catapulted her into the Instagram platform. That growth allowed her to participate in the video clip of Romeo Santos, Daddy Yankee & Nicky Jam “Bella y Sensual”, in “No Tiene Novio” by Yatra with Mao & Ricky, and share the stage with great artists and journalists of international renown.
Andrea currently works as a mother, entrepreneur, model, presenter and content creator, managing to have an audience of more than 10 million followers on her main platforms such as Instagram, Facebook, Tik Tok and YouTube, and where her content has achieved more than 120 million reproductions, and a similar number of likes and comments. Andrea divides her time between her family, work and her social works, where she has managed to benefit more than 2000 Colombian families.
“La Valdiri” has shown that its productions are innovative and disruptive, which has allowed it several national and international recognitions.
Thanks to the quality of her contents, major national and international brands have relied on her work to promote their products. “LA VALDIRI” has been characterized during its more than 10 years of professional career in promoting the empowerment of women and their financial autonomy recognizing the rights of women and their ability to start businesses that allow them to value themselves, minimize violence within the family nucleus and improve income within it. This is why he continues to carry out his social work, emphasizing that giving to others without expecting anything in return is invaluable.
The challenges that “La Valdiri” currently has is to continue generating content with differentiating value and for this, she associates with what is now her husband, creator of content recognized as “Saruma” and created a production company that promotes digital content on digital platforms, content that hopes to be recognized not only in the country, but in the world taking advantage of the Latin idiosyncrasy to represent that culture that stands out for its music, dance and enthusiasm.
Her husband, also Colombian, represents a region in the center of the country and what has captivated the public is his ability to develop content together, where the Santander culture of Saruma contrasts with the Caribbean culture of “La Valdiri”, a contrast that has the public captivated by that ability to generate entertaining content for families.
In the family nucleus of “La Valdiri”, her mother has been her great example, together with her sisters, who always supported her in her projects and processes, and with her husband and daughter, consolidate an unstoppable force of creativity, love, and absolute success in everything they propose.
From INFLUXES Magazine, and our editorial group PLPG GLOBAL MEDIA, we can only wish and predict a future of great achievements and recognitions for Andrea.
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