AMSTERDAM–(BUSINESS WIRE)–Tommy Hilfiger, a PVH company. Proud to announce that British Formula 1 driver and four-time Formula 1® World Champion Lewis Hamilton will be the new global brand ambassador for TOMMY HILFIGER menswear, including HILFIGER COLLECTION, TOMMY HILFIGER TAILORED and TOMMY HILFIGER menswear, underwear and swimwear, Beginning Spring 2018. The partnership reflects Tommy Hilfiger’s strategic commitment to building on its strong menswear heritage to continue driving the global growth of its menswear business and attracting the brand’s next generation of fans.
“Tommy’s designs inspire me to be bold in every outfit that I put together outside of the racing track, expressing my creativity and eclectic style with confidence. His groundbreaking TOMMYNOW experiential events are one-of-a-kind, and I’m very excited to partner with such visionary brand.”
“I have always admired Lewis’ incredible endurance during the race, as well as his unique style off the track, which speak to the new generation of Tommy Guys,” said Tommy Hilfiger. “He has built his incredible career as a racing driver with passion, dedication and extremely hard work – values that I embraced when founding my brand. We have a history with Formula One, and this partnership builds on our heritage of collaborations within the world of motor sport.”
Lewis Hamilton’s professional achievements have put him among the world’s elite of athletes, and he is considered one of the greatest Formula 1 drivers in history. He holds the record for most pole positions, career points and most wins on different circuits. He has won at least one Grand Prix in every season he has played. Lewis Hamilton has connected with more than 17 million followers through the prodigious reach of his social media channels, providing his audience with a unique behind-the-scenes look at Formula 1 and his personal life.
“I believe in the power of fashion and innovation to celebrate individuality and break conventions, like Tommy Hilfiger,” said Lewis Hamilton. “Tommy’s designs inspire me to be bold in every outfit that I put together outside of the racing track, expressing my creativity and eclectic style with confidence. His groundbreaking TOMMYNOW experiential events are one-of-a-kind, and I’m very excited to partner with such visionary brand.”
The integrated men’s campaign was photographed by Mikael Jansson at Pocono Raceway (also known as the Tricky Triangle) in Pennsylvania, USA, and will air worldwide in Spring 2018. It includes exclusive video previews, print, online and outdoor media showcases. And supported by unique consumer campaigns that continue to bring the brand’s unique perspective on global pop culture to life. The TOMMY HILFIGER menswear campaign runs concurrently with the brand’s dedicated womenswear campaign, which focuses on global womenswear brand ambassador and international supermodel Gigi Hadid. When Lewis Hamilton and Gigi Hadid drove a Mercedes-AMG GT S at Pocono Speedway and recorded their first time on the track in a dashcam video taken by Matt Barron While driving, these activities come together to show how they respond to the strength of the other drivers.
The Spring 2018 TOMMY HILFIGER men’s offering celebrates Tommy Hilfiger’s love of motorsport, blending speed and immediacy with a touch of retro nostalgia. The collection, which debuted at TOMMYNOW ‘DRIVE’ during Milan Fashion Week on February 25, paid tribute to the Formula 1 pit crew with traditional workwear and a strong focus on denim. Street style stems from the speed racer’s iconic shapes, bold colors and streamlined graphics. Paying homage to traditional American car culture, the apparel collection is reimagined to meet the demands of today’s fast-paced lifestyle.
TOMMY HILFIGER’s brand heritage is closely tied to pop culture and sports icons. One of the first designers to combine fashion with celebrity in the 90s, Hilfiger became a pioneer in the industry, supplying clothing to emerging artists such as Aaliyah, Mark Ronson and Usher; Featuring musicians such as Beyoncé. Over the past few years, Tommy Hilfiger has formed inspiring partnerships with international tennis champion Rafael Nadal, international supermodel Gigi Hadid and award-winning musician/producer duo The Chainsmokers, reflecting the brand’s commitment to Connect with the promise of expanding its reach and engaging with the next generation of consumers. Tommy Hilfiger, who has also raced in Formula 1, recently announced as the official apparel partner of four-time world champion Mercedes-AMG Petronas Motorsport in a multi-year strategic partnership. The brand previously sponsored the Lotus Formula 1 team from 1991 to 1994, and in 1998 became the first non-automotive brand to sponsor a Ferrari Formula 1 team, including the designer’s own livery.
About Tommy Hilfiger
With a brand portfolio that includes TOMMY HILFIGER and TOMMY JEANS, Tommy Hilfiger is one of the world’s most recognized premium designer lifestyle groups. Its focus is designing and marketing high-quality men’s tailored clothing and sportswear, women’s collection apparel and sportswear, kidswear, denim collections, underwear (including robes, sleepwear and loungewear), footwear and accessories. Through select licensees, Tommy Hilfiger offers complementary lifestyle products such as eyewear, watches, fragrance, athletic apparel (golf and swim), socks, small leather goods, home goods and luggage. The TOMMY JEANS product line consists of jeanswear and footwear for men and women, accessories, and fragrance. Merchandise under the TOMMY HILFIGER and TOMMY JEANS brands is available to consumers worldwide through an extensive network of TOMMY HILFIGER and TOMMY JEANS retail stores, leading specialty and department stores, select online retailers, and at tommy.com.
About PVH Corp.
With a history going back over 135 years, PVH has excelled at growing brands and businesses with rich American heritages, becoming one of the largest apparel companies in the world. We have over 35,000 associates operating in over 40 countries and over $8 billion in annual revenues. We own the iconic CALVIN KLEIN, TOMMY HILFIGER, Van Heusen, IZOD, ARROW, Speedo*,Warner’s and Olga brands, as well as the digital-centric True & Co. intimates brand, and market a variety of goods under these and other nationally and internationally known owned and licensed brands.
*The Speedo brand is licensed for North America and the Caribbean in perpetuity from Speedo International Limited.