H&M HOME is proud to present a colour-focused collection that embodies PANTONE’s iconic knowledge and universal color language. The H&M HOME PANTONE collection includes two color palettes: Calm & Soothing and Energy & Joy; Joy explores the philosophical concepts of color. The collection includes cushion covers, a vase, a plain and pedestal tray, a side table, a decorative stand and three scented candles for each palette.
H&M HOME PANTONE will be available from January 26, 2023 at select retailers and at hm.com/home.
Color is capable of transforming both spaces and the emotions of the people who inhabit them. It can elevate, enhance and highlight our interiors and furnishings. Did you know that shades of blue evoke space, the sky and the sea and evoke a sense of freedom and tranquillity? Or that red has historically been associated with heat, passion, courage, and even danger? The H&M HOME PANTONE collection features keepsake products created in two different color schemes based on aesthetics, preferences or just the mood of customers while shopping.
The H&M HOME PANTONE collection allows customers to fill their homes with color: shades that energize and bring joy, as well as calm and soothe. Each color palette contains PANTONE shades specifically chosen for their impact on our senses. Serenity & Soothing hues include pistachio (2260C), teal (548C), green (5545C) and mid blue (2178C), which create a sense of stability and calm. For Energy & Joy, four color variants including pink (707C), red (3517C), orange (2027C) and apricot (2022C). Full of brightness and warmth, these warm colors evoke inner vitality, including love and joy.
The contemporary home furnishings collection includes cushion covers in three tones, a sculptural vase, a pedestal tray, a simple tray, a bedside table, a decorative vanity unit and scented candles in six different colourways, three for each palette, including pink, apricot and red for Energy &Ampere ; Joy and Pistachio, Blue and Gasoline for Calm & reassuring.
“Colour is essential for both our home and our senses. No one understands this better than PANTONE, who are the foremost experts on how colour can influence how we work and live. The H&M HOME PANTONE collection allows us to highlight how much difference the power of colour makes in our day-to-day life, with a selection of modern interior objects to add to one’s home. Choose from one of the scented candles and see how the smell of red makes you feel or add a pistachio-coloured vase to your livingroom space, infusing a peaceful and beautiful addition. We hope our customers will enjoy how this collection adds to their homes and wellbeing having just entered 2023.”
says Evelina Kravaev-Söderberg, Head of Design & Creative at H&M HOME.
Recognized as the global color authority, PANTONE offers a universal color language that empowers brands and manufacturers to make critical color decisions at every step of the workflow. More than 10 million designers and manufacturers rely on PANTONE products and services to define, communicate and control color from inspiration to execution, and use X-Rite’s advanced technology to ensure color consistency across a wide variety of materials and surfaces across graphic, fashion and product design. For more information, visit www.pantone.com.
H&M HOME PANTONE will be available in select stores and at hm.com/home from January 26, 2023.