THERE'S A NEW BOSS IN TOWN: INTRODUCING BOSSXKHABY
THERE'S A NEW BOSS IN TOWN: INTRODUCING BOSSXKHABY | Foto: THERE'S A NEW BOSS IN TOWN: INTRODUCING BOSSXKHABY

THERE’S A NEW BOSS IN TOWN: INTRODUCING BOSSXKHABY

Por: Diego Cerón

30, November, 2022 en FLG

BOSS announces its latest limited edition capsule collection, created in collaboration with next-gen inventor, Khaby Lame.

THERE'S A NEW BOSS IN TOWN: INTRODUCING BOSSXKHABY
THERE’S A NEW BOSS IN TOWN: INTRODUCING BOSSXKHABY

More than just another social media star, Xabi represents the true values ​​of BOSS. Breaking the rules to achieve his own success, the influential creator has become the second most followed person on TikTok, expressing himself boldly, inspiring others, challenging the status quo — and doing it all with humor and confidence. Xabi is definitely the new BOSS in town.

The capsule celebrates this mindset and the ambition to be your own BOSS, combining BOSS’s dynamic design with Xabi’s wit and bold self-expression. This exclusive collaboration consists of all-black models with leather details and the signature Xabi logo. Items include a t-shirt, hoodie, and varsity jacket. To complete the collection, a social media star doll designed by Xabi himself will be released on his social media channels. It can be used as a standalone accessory or as a nozzle that attaches to a sweatshirt.

THERE'S A NEW BOSS IN TOWN: INTRODUCING BOSSXKHABY
THERE’S A NEW BOSS IN TOWN: INTRODUCING BOSSXKHABY

The first limited edition capsule, available exclusively at the BOSS store in San Babila, Milan on June 17th, will be available worldwide on boss.com from June 18th.

The capsule celebrates this mindset and the ambition to be your own BOSS, combining BOSS’s dynamic design with Xabi’s wit and bold self-expression. This exclusive collaboration consists of all-black models with leather details and the signature Xabi logo. Items include a t-shirt, hoodie, and varsity jacket. To complete the collection, a social media star doll designed by Xabi himself will be released on his social media channels. It can be used as a standalone accessory or as a nozzle that attaches to a sweatshirt.

The first limited edition capsule, available exclusively at the BOSS store in San Babila, Milan on June 17th, will be available worldwide on boss.com from June 18th.

THERE'S A NEW BOSS IN TOWN: INTRODUCING BOSSXKHABY
THERE’S A NEW BOSS IN TOWN: INTRODUCING BOSSXKHABY

On the first day of Milan Men’s Fashion Week, BOSS and Khaby celebrated the launch of the BOSS x Khaby collection in the Italian fashion metropolis. To start the celebration, Xabi arrived at the BOSS store in San Babila, Milan, accompanied by a team of BMX riders dressed in items from the collection who toured the city throughout the day.