In 2022, the Y-3 boldly celebrated 20 years of memories by capturing the key industry moments over the past two decades that have shaped the partnership between adidas and Yohji Yamamoto. This season, the progressive brand makes a triumphant return to usher in a new era and rethink its fundamentals to face the future fearlessly. In the first chapter of its Spring/Summer 2023 collection, Y-3 explores the concept of the “Craft Codes of Sport” and breaks elegance with a range of bold clothing, shoes and accessories.
Continuing the breakaway dynamic lineage, Y-3 Spring/Summer 2023 Chapter 1 reinterprets the signature visual codes of team sports to celebrate a multi-faceted design vision. Building on adidas sporting heritage, the apparel and accessories range features letterman jackets, joggers, cargo pants, shirts, cardigans, hats and more – all embellished with a touch of the Y-3 logo that subverts sports codes through a handcrafted lens . Additionally, a selection of clean, sleek silhouettes completes the collection, blending adidas sporty heritage with Yohji’s avant-garde heritage.
The footwear selection includes curated silhouettes that reinterpret the sporty codes of classic adidas brands through an uncompromisingly rebellious Y-3 lens. Paying homage to the Japanese sashiko embroidery technique, the Y-3 SUPERSTAR, Y-3 HICHO, Y-3 MARATHON TR and Y-3 GAZELLE have accented tonal stitching with all threads intentionally hanging slack. Other eye-catching sneakers include the Y-3 RIVALRY and the futuristic Y-3 RUNNER 4D HALO.
Accompanying the launch of Chapter 1 Spring/Summer 2023 is a campaign celebrating Y-3’s roots and origins. Photographed by Jiro Konami and Emily Okuda-Overhoff, the campaign takes place in Japan for the first time in the brand’s history and offers powerful nods to the country’s rich heritage of street photography. Traveling to different locations in Tokyo day and night, the models represent Yoji’s rebellious spirit. You are sincerely held in a flowing series of dynamic movements that pay homage to the intuitive Japanese butoh dance form.
Ushering in a new era of elevated design and avant-garde aesthetic, the Y-3 Spring/Summer 2023 collection will be available from January 13, 2023 at adidas.com/y-3, in Y-3 stores and select retailers worldwide.
Credits
CHAPTER 1 HERO STILLS
Creative Direction:
@reidjamie
Photography:
@jirokonami
Styling:
@robbiespencer
Makeup:
@udashi
Hair:
@nerohair
Production:
@faragoprojects
Butoh Dancers from the Dairakudakan Troupe
Talent:
@na_jonghyun
@ito_wolf
@whyte_masnyank
@ninautashiro
@shunsuke.sano
@akimoto.0829
@yyoooee
CHAPTER 1 MOTION
Creative Direction:
@reidjamie
Director:
@emilyokudaoverhoff
Styling:
@robbiespencer
Makeup:
@udashi
Hair:
@nerohair
DOP:
@erwancloarec
Editor:
@louishvejselbork
Production:
@faragoprojects
Butoh Dancers from the Dairakudakan Troupe
Sound:
@yuki_tsujii_
Grade:
@_johngrades_
@pundersonsgardens
Talent:
@yyoooee
@shunsuke.sano
@akimoto.0829
@na_jonghyun
@whyte_masnyank
adidas.com/Y-3
#Y3
@adidasY3
Facebook.com/adidasy3