Herzogenaurach, January 10, 2023 – This season, adidas Originals is opening the door to self-expression with its latest collection. As a new generation challenges the status quo, Trefoil takes charge, drawing on archival clues to create an inclusive vision for the future. For Spring/Summer 2023, the brand with the three stripes introduces the latest iterations of its Stan Smith silhouette with its premium Blue Version apparel offering. The result: a fashion icon reborn through the prism of the brand’s most aesthetically daring expression of clothing.
Shoes designed for a new future are presented with a range of updated versions of the original sneakers that started it all. The Stan Smith Millencon changes a classic silhouette with sleek lines and new sizes, while a Trefoil badge on the heel stands out. At the same time, Stan Smith Relasted takes a reduced approach that says a lot without shouting. A leather upper sits on a thicker natural rubber midsole, while smooth, folded edges and minimal branding keep the look clean.
The Blue Version apparel collection, on the other hand, moves from ’70s nightclub dance floors to tracks, fields and everything in between, taking signature looks and twisting them for tomorrow. Key looks from this collection include a sequin sport top and matching shorts, a sequin bodysuit inspired by adidas Santiago’s signature tailoring, and a statement biker jacket. The now instantly recognizable blue bird also returns as a mainstay in the collection’s color scheme, this time paired with bright red, black and white.
The launch of the collection will be accompanied by a vibrant advertising campaign that follows adidas Originals’ approach to a traditional, retro-inspired hotel vibe. Directed by Anton Gottlob, dynamic visuals break with the status quo and challenge preconceived notions of exclusivity, juxtaposing traditional luxury settings with playful poses for an inclusive cast that embodies the spirit of free speech and creativity.
Designed as an extended invitation to all, the Stan Smith Spring/Summer 2023 Blue Version Collection will be available globally on January 13, 2023 at adidas.com and select adidas stores.
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