• New adidas study reveals how next-gen comfort can help improve overall In life, more than three-quarters believe that when they are rooted in feel good
• The new capsule collection is sport-inspired and comfort-based, offering a comfortable, sporty fit Street style, some parts made from recycled materials
• Hoyeon, Nia Dennis, Tua Tagavailoa and Xiezhenye star on the campaign and relive how Comfort is a positive force in her life
• The collection will be available in stores worldwide and adidas from June 15, 2022 Website, early access from June 9, 2022
Herzogenaurach, Germany, June 9: Today’s adidas was born from a sport that focuses on comfort Drops a brand new tracksuit capsule. By the way, the series was inspired by the next A generation moves around the world, constantly subverting tradition, Choose a new mindset that puts comfort first and rejects the pressures of the old world.
To get closer to this mindset, Adidas tries to learn more about the rise of comfort fit. 9 out of 10 people think the clothes they wear affect how they feel , and More than three quarters say they are more likely to thrive in multiple areas of their lives when they are rooted. With this in mind, the adidas Activewear Capsule Collection is designed to provide the highest level of comfort at home and on the street, offering a range of casual, stylish man and woman.
Led by a host of next-generation innovators including award-winning actresses worldwide Hoyeon, American gymnastics superstar Nia Dennis, American football superstar Tua Tagavailoa and Chinese national sprint champion Xie Zhenye campaign shows how to vote Physical and mental comfort gives them confidence, more inner space, etc. Able to accept all challenges along the way.
After further investigation, Adidas also found that three-quarters of people felt that feeling comfortable helps They are more ambitious and pursue what is important to them , while more than half said their Wearing comfortable clothes can boost your confidence. Comfortable clothes are popular in China More about success and achievement in life, and in Japan the community believes in it can express themselves better. Casual wear in both UK and US Refers to feeling better about yourself.
Inspired by these collective insights, the new capsule offers a variety of options A single piece that offers minimal aesthetics and cloud-like comfort, even in multiple pieces Partially made from recycled materials. Each garment has a loose fit that’s perfect for Those who want to upgrade their everyday sports streetwear style while maintaining comfort That day.
Key looks include:
• Women’s Ribbed Dress: Straight cut, simple fit, black block, can be worn alone or layered for more expressiveness. Swoosh racer back detailing, crew neck and side hem for added edge.
• Classic Men’s T-Shirt with Woven Pants and Track Jacket: Paying homage to sporting heritage, woven pants and track jackets feature a neutral but bold color combination in a loose, loose fit. A ribbed crew neck T-shirt completes the look in a stylish mix of textures.
• Women’s Oversized Hoodie with Ribbed Cropped Top and Biker Shorts: A soft pastel top with cropped hem and matching shorts in a soft ribbed knit fabric for a relaxed, fresh yet comfortable look Pairs easily with a casual oversized hoodie.
• Men’s Fleece Hoodie Oversized T-Shirt and Fleece Shorts: A basic loose fit tee with a bright red block logo paired with a loose hoodie for an oversized look. Complemented by loose fleece-lined shorts, they ensure comfort in every movement and every moment.
Speaking about the collection, Jo Aberg, Vice President Design at adidas, said: “Gone are the days where conforming to traditions is the norm. Instead, we are seeing the rise of a comfort first mindset amongst the next generation and the consensus that living in this feeling is how they thrive. We also know that when it comes to self-confidence, being comfortable with who they are and what they wear has a huge impact on their lives. With this very much our inspiration, our new capsule fuses fresh looks with optimum comfort and fit and looks to serve the next generation as they drive culture forward and move through the world with purpose.”
Speaking about the design journey, Rob Lee, Vice President Brand Expression at adidas, said: “Taking inspiration and combining and remixing the best pieces across our entire portfolio, from performance to fashion, we set out to create a capsule that takes fit and comfort to the next level. When designing each look, we pinpointed the styles and silhouettes that carry all-round versatility, before landing on the modern remix twists, neutral color palettes and the best fabrics that would bring it all to life. Everything that we created kept the wearer’s experience in mind – we wanted to make sure they felt fresh – and I definitely think that these key looks do exactly that!”
The role of comfort as a catalyst is reflected in adidas’ collective campaign Partners share the power of choosing a comfort-focused mindset and its inspiring impact affected her life.
Speaking about the campaign and collection Hoyeon shared: “Opting for comfort continues to prove so valuable in many aspects of my life. Whether this be me taking a moment to relax on set and feel comfortable within myself before the next take or choosing looks that give me an inner confidence and comfort in my own skin, this mindset and approach continues to help me progress and evolve.
This is largely why I was so drawn to adidas’ new capsule and feel so in tune with the message its inspired by. The pieces really capture the beauty and balance between minimalistic design, cosy fit and stylish aesthetic. The signature piece for me is the ribbed dress with its subtle detailing which elevates its simplicity and gives a fresh everyday look.”
The adidas Sportswear Capsule will be available globally from June 15th on adidas.com Store and the Adidas app, in early access starting June 9.