On the evening of 11 October, BOSS event stars Anthony Joshua and Naomi Campbell hosted a party to celebrate London Fashion Week at the new BOSS Global flagship store on Oxford Street, bringing together a stellar lineup of British talent.
Sponsored by Clearpay, the party was also a celebration of the second phase of the BOSS brand’s global refresh, a new store opening and an opportunity to celebrate BOSS’ London presence.
Legendary supermodel Naomi Campbell is the latest icon to join the BOSS All-Star lineup and take part in the #BeYourOwnBOSS campaign. Wearing a custom black BOSS suit, Naomi hosted the party with BOSS campaign partner British boxer Anthony Joshua.
The event kicked off with guests including Noah Beck, Suki Waterhouse, Will Gao, Amelia Gray, Jordan Barrett, Akamz, Micheal Ward, Lucien Laviscount, AJ Tracey and Neelam Gill, all dressed in BOSS in black inspired by the iconic colour On the carpet by the brand is the palette.
Mia Regan, William Franklyn Miller and Leomie Anderson were also present at the event, dressed in looks from the new UK-exclusive BOSS capsule collection, with limited edition editorial pieces inspired by all the creativity and diversity of modern Britain.
The evening included a live performance by renowned British artist Dave, as well as a live performance by London DJ Julie Adenuga.
Guests enjoyed tapas inspired by traditional British classics, and attendees enjoyed mini Yorkshire puddings, chips and fish finger sandwiches, as well as cocktails from the English Gin Bar.
Inspired by British portraiture, the limited-edition capsule collection is now available exclusively at the flagship store on London’s Oxford Street and online only at boss.com in the UK.