Debuting at the Exquisite Gucci fashion show, many aspects of the collection were further showcased in a new lookbook ahead of the launch.
May 10, 2022 – Designed by Creative Director Alessandro Michele, adidas x Gucci combines the brand’s crest with that of the legendary sportswear brand. The collection expands on the sartorial streetwear creations that debuted on the runway, with a collection of sport-inspired pieces that share the same kaleidoscope aesthetic.
To showcase these choices, Alessandro Michele envisioned a series of images inspired by archival catalogues, while photographer Carlijn Jacobs captured a group of characters posing against a colorful backdrop and sports props A dynamic posture.
The heritage of both brands is reflected in three lines, with an obsession with stripes in ready-to-wear, sporty and casual silhouettes. The sweatpants feature Adidas’ white three-stripes on one leg, while the other is defined by Gucci’s red and green webbing. The vibrant print shows how motifs such as the adidas shamrock and the GG monogram work together to amplify both heritages. Traditional formal pieces, such as leather pumps, suede loafers and scarves, also entered the mix as they were labelled with casual codes. Likewise, the retro aesthetic has become thoroughly modern as it proclaims that there are no rules when it comes to wearing.
Reflecting a shared commitment to innovation, progress, sustainability goals and collective action, the collection includes pieces made from forward-thinking fabrics such as polyester, cotton and viscose.
The first adidas x Gucci lookbook will release the collection on June 7 in select Gucci stores, dedicated pop-ups and online on Gucci.com and the adidas CONFIRMED app, alongside a separate dedicated campaign.
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Creative Director: Alessandro Michele
Art Director: Christopher Symonds
Photographer: Carlijn Jacobs
Product Details
In the adidas x Gucci collection, adidas shamrocks and three stripes are synonymous with streetwear, with a mix of interlocking Gs, horsebits, webbing and GG monogram canvases in ready-to-wear and accessories.
Reminiscent of vintage sportswear styles, the ready-to-wear collection is crafted in a variety of forward-thinking fabrics including polyester, cotton and viscose. From shirts to trousers, many pieces featured a contrast between Adidas’ white three-stripes and Gucci’s red and green webbing, displaying the adidas logo on one side and the brand’s well-known logo on the other. Activewear is a key theme of the collection, reinterpreted in a number of ways, with shorts and joggers for women, or flares and bowling shirts for men, all of which can be paired or paired. Tennis-inspired polo shirts, sweater vests, skirts and knitted dresses add a more sophisticated vibe to the collection, while colorful, vibrant prints feature adidas Trefoil and Interlocking G in a variety of styles. Cotton graphic tee in adidas Trefoil underlined with ‘Gucci’.
The brand’s handbag heritage also finds its way into the mix with this collection. From the label’s Beloved collection, the Gucci Horsebit 1955 crossbody bag and tote feature equestrian-inspired hardware reimagined in adidas Trefoil. The luggage category includes small and large duffle bags and camera bags with Adidas shamrocks and ‘Gucci’ on the reverse. The bag collection includes red, yellow and black leather, as well as the brand’s GG Supreme canvas and colorful vintage prints from the ready-to-wear collection.
The footwear selection features Gucci’s own version of the famous adidas Gazelle sneakers for men and women. A new interpretation of the brand’s iconic horsebit loafers, available in leather or suede, red and green with adidas 3-Stripes. Leather and GG canvas clogs also feature Adidas Shamrock and ‘Gucci’ lettering, while terry slippers feature the adidas Originals logo with the brand’s monogram. Women’s shoe selection expands with a range of flat shoe styles.
Carrès ribbons and ribbons, as well as various headbands, evoke sports inspiration through a variety of patterns. A variety of hats also accentuate the signature, including GG canvas bucket and baseball caps partially made from ECONYL® regenerated nylon.
In addition, the collection features two different products, including a leather or GG monogram golf bag with the adidas x Gucci logo, and a colorful umbrella in the collection’s unique colors and patterns.
About Gucci
Founded in Florence in 1921, Gucci is one of the world’s leading luxury fashion brands. As the House marks its 100th Anniversary under the Creative Direction of Alessandro Michele, with Marco Bizzarri as President and Chief Executive, Gucci moves forward into the coming decades with an ongoing commitment to redefining luxury, while celebrating the creativity, innovation, and Italian craftsmanship at the core of its values.
Gucci is part of the global luxury group Kering, which manages the development of a series of renowned Maisons in fashion, leather goods, jewelry, and watches.
For further information about Gucci visit www.gucci.com.
About adidas Originals
Inspired by the rich sporting heritage of adidas – one of the world’s leading sports brands and a global designer and developer of athletic footwear and apparel – adidas Originals is a lifestyle brand founded in 2001. With the adidas archive at its foundation, adidas Originals continues to evolve the brand’s legacy through its commitment to product innovation and its ability to filter the creativity and courage found on courts and sporting arenas through the lens of contemporary youth culture. Marked by the iconic Trefoil logo that was first used in 1972 and championed by those that continue to shape and define creative culture, adidas Originals continues to lead the way as the pioneering sportswear brand for the street.