New York, NY – In Spring 2018, GUESS is proud to announce that actress, singer, dancer, entrepreneur, philanthropist and style icon Jennifer Lopez will be the face of GUESS Jeans’ Spring 2018 advertising campaign. “When I got a call from Paul Marciano to be the new GUESS Girl, I was thrilled and excited to be part of the iconic brand I loved as a teenager,” says Jennifer Lopez. “Looking back at early GUESS campaigns over the years, I saw all these beautiful models and iconic images Paul created. It was a huge compliment to be selected for the GUESS Spring 2018 campaign.
Art-directed by GUESS, Inc. co-founder Paul Marciano and shot by fashion photographer Tatiana Gerusova, the ad was inspired by Lopez’s life as a Las Vegas performer and Hollywood actress. The photos were taken in an elegant villa, reminiscent of the classic GUESS campaign, and influenced by Jennifer’s aesthetic and personal style. “Jennifer Lopez is a GUESS girl’s dream! She’s a versatile artist, iconic and sensual,” says Paul Marciano. “Jennifer’s reach and influence continues to grow, and this ad promotes the idea of women becoming more beautiful and talented as they gain life experience. Her beauty and taste shine through at this event, and I’m glad Jennifer embraced it Our new GUESS Girl and Marciano’s Femme Fatale.
About GUESS, Inc.
Established in 1981, GUESS began as a jeans company and has since successfully grown into a global lifestyle brand. Guess, Inc. designs, markets, distributes and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, footwear and other related consumer products. Guess products are distributed through branded Guess stores as well as better department and specialty stores around the world. As of January 28, 2017, the Company directly operated 945 retail stores in the Americas, Europe and Asia. The Company’s licensees and distributors operated 735 additional retail stores worldwide. As of January 28, 2017, the Company and its licensees and distributors operated in 101 countries worldwide. For more information about the Company, please visit www.guess.com
About Jennifer Lopez
Jennifer Lopez is an award-winning singer, actress, and entertainer who has established herself in both music and film. She is a successful recording and touring artist with record sales in excess of 75 million records sold and a cumulative box office gross of over $2 billion. Lopez is one of the most influential female artists in history. As an artist, entrepreneur, philanthropist, and fashion icon, Jennifer Lopez has been named Forbes magazine’s most powerful celebrity and People Magazine’s first Most Beautiful Woman in the world. Jennifer Lopez is a global icon and the ultimate multi hyphenate.