Jennifer-lopez-coach-new-york-spring-2020 | Foto: Jennifer-lopez-coach-new-york-spring-2020

J. Lo and Michael B. Jordan for Coach Spring Summer 2020

Por: Karen Limón

3, December, 2021 en Dressy

When we’re talking about New York legends (besides the coach), Miss Jenny from the Block aka Jennifer Lopez aka J.Lo is a legendary name associated with the Big Apple that the world will never miss!

When J.LO teased her new role as Coach’s new face on her Instagram, we couldn’t be more excited to look forward to her just-concluded debut campaign!

Through the lens of Juergen Teller and under the creative direction of Stuart Vevers, J.Lo and fellow Coach menswear ambassador Michael B. Jordan’s latest Spring/Summer 2020 collection is majestic, stylish and cool!

The new campaign, Originals Go their Own Way, promotes Stuart Vevers’ evolving vision for the brand and celebrates the story of authentic self-expression through two iconic stars who have been “breaking new ground in the process.” daring independent individuals and stay true to themselves”.

Michael B. Jordan Coach Spring 2020
Michael B. Jordan Coach Spring 2020

Borrowing a narrative from their last commercial, 21st Century Dreamers, the new ad, starring Michael and J.Lo, will be filmed at iconic New York locations, including The Edge and High in Hudson Yards. Line. Another prominent theme was artist Simone Leigh’s Brick House sculpture, a public art piece on the High Line that was a guest at Coach’s Spring/Summer 2020 show last September.

The event highlighted Coach’s new vision with a new line of bags – the Hutton and Rambler for women, and the Pacer backpack and fanny pack for men. New leather styles from the ready-to-wear collection and a special cameo on select pieces by another New Yorker icon, Barbara Streisand, also featured prominently.

On the campaign with Coach, J.Lo says, “It is a brand that embodies the essence of being born and bred in New York and I, of course, deeply relate to that. In all it creates, Coach promotes individuality and optimism in its style as well as a sense of authenticity and inclusion. Like me, we’re both New York originals, who create a unique mix of high-fashion with street edge. With Stuart’s designs and Juergen’s photography, we captured special and unique visual moments for this campaign with the iconic New York City skyline as the perfectly tailored backdrop.”